Freelance Senior Paid Social Manager – Meta & TikTok Ads

Job description

International E-commerce | Freelance | Barcelona or Remote About Netenders Netenders is an international e-commerce group specializing in apparel, textiles, and customizable products, operating across Europe, North America, and several other international markets. Through our brands Wordans, Needen, Ntextil, and Egotier , we have built a growth strategy based on competitive pricing, an extensive product catalog, and strong expertise in digital customer acquisition. With annual revenue of approximately €45 million , we operate an international e-commerce infrastructure backed by significant advertising investment capacity. In 2026, we will spend over €9 million on Google Ads alone. Our objective is to scale TikTok and Meta globally, with the potential to reach comparable investment levels on each platform. To support this strategy, we are looking for a Senior TikTok Ads & TikTok Shop Manager capable of building and scaling TikTok into a major international customer acquisition and sales channel. Your Mission You will take ownership of the development and performance of TikTok Ads and TikTok Shop across our international markets. Your objective will be to build an advertising operation capable of progressively managing multimillion-euro annual budgets while maintaining measurable profitability. We are looking for an experienced professional who has already personally managed substantial advertising budgets and can demonstrate proven commercial results. Key Responsibilities 1. TikTok Ads, Customer Acquisition & International Growth Define and execute our international TikTok Ads strategy. Manage, optimize, and scale significant advertising budgets. Launch and develop campaigns across European and North American markets. Optimize performance based on ROAS, CAC, revenue, and contribution margins. Identify winning campaigns and accelerate investment in profitable markets. Build a scalable international advertising growth strategy. Continuously test bidding strategies, audiences, product catalogs, and campaign structures. 2. TikTok Shop, E-commerce & Marketplace Development Lead the launch and expansion of TikTok Shop across eligible markets. Oversee product catalog integration, inventory synchronization, and operational coordination. Develop a commercial strategy tailored to TikTok Shop. Drive sales through shoppable videos, paid advertising, creator partnerships, and affiliate programs. Build and manage an international network of TikTok Shop creators and affiliates. Optimize product offers, conversion rates, commissions, and profitability. Coordinate with internal logistics, customer service, and technical teams. 3. Tracking, Data & Profitability Demonstrate strong expertise in TikTok Pixel, Events API, Events Manager, and e-commerce tracking. Ensure accurate conversion tracking before launching any campaign. Work with IT and Data teams to maintain reliable attribution and reporting. Reconcile TikTok-attributed revenue with actual e-commerce sales. Develop clear performance dashboards and actionable reports. Make budget allocation decisions based on actual profitability, not just platform-reported metrics. Establish technical validation procedures before campaign launches. 4. Creative Strategy & UGC Build a creative strategy capable of supporting significant advertising budget growth. Develop a structured and continuous creative testing program. Manage UGC initiatives and collaborate with content creators, videographers, and AI specialists. Test different hooks, messaging, video formats, and calls to action. Adapt and localize successful creatives across multiple countries and languages. Identify winning creative concepts and scale them internationally. Candidate Profile At least 4–5 years of experience in digital customer acquisition , with proven expertise in TikTok Ads. Demonstrated experience personally managing substantial advertising budgets, ideally several hundred thousand euros per month. Proven ability to scale advertising investments while maintaining profitability. Strong track record in international e-commerce performance marketing. Hands-on experience with TikTok Shop is highly desirable. Excellent understanding of conversion tracking, APIs, product feeds, and catalog management. Experience with UGC, influencer marketing, and affiliate programs. Strong analytical skills and a results-driven mindset. Ability to work independently, take ownership, and solve problems proactively. Professional fluency in English is essential. French, Spanish, or other European languages are an advantage. Candidates must be able to provide concrete examples of advertising budgets they have managed, revenue growth achieved, profitability delivered, and scaling strategies successfully implemented. What We Offer Freelance collaboration , depending on your profile. Barcelona-based position or remote working opportunities. Ownership of a strategic acquisition channel within a growing international group. The opportunity to manage multimillion-euro annual advertising budgets. Significant autonomy in defining and executing your strategy. Direct collaboration with our Performance Marketing, IT, Data, CRM, and Creative teams. Competitive compensation based on experience, responsibilities, and expertise. The opportunity to make a measurable impact on international business growth. Join Netenders We are looking for a professional who can turn substantial advertising investment potential into real, measurable, and profitable business growth . If you have successfully managed large-scale TikTok advertising campaigns, driven international e-commerce growth, and understand how to develop TikTok Shop into a significant sales channel, we would like to hear from you. Join Netenders and take a leading role in building one of our next major international acquisition channels.