FREELANCE_ Senior Strategist

interbrand

Madrid

Posted Aug 5, 2026

Freelance
Research + Analytics

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Job description

About Interbrand

Interbrand understands what it takes today to build the world’s most iconic brands.

To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.

Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.

In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.

Our Behaviours

Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.

Purpose of the role:

Interbrand is looking for Spanish-speaking Freelance Senior Strategist to collaborate as external strategic partners, supporting projects across both the LATAM market and Spain when required.

The Freelance Senior Strategist will work closely with the Strategy team and project leads (Associate Directors or Head of Strategy), bringing senior expertise to help define, manage, and deliver strategic projects while ensuring high-quality standards and client satisfaction.

This freelance role will act as a trusted strategic advisor, providing specialist knowledge, consulting expertise, and project support throughout different stages of engagement. The collaboration may also extend to international projects when required.

Senior Strategist Freelance – Responsibilities

Collaborate with Interbrand as an external strategic partner, bringing senior-level expertise and supporting project teams across client engagements.
Provide strategic consulting support to clients, helping define objectives, identify opportunities, and deliver impactful solutions throughout the different stages of a project.
Contribute to strategic thinking and problem-solving, translating business challenges into clear brand and growth opportunities.
Support project teams in the development of strategic deliverables, including diagnostics, brand positioning, repositioning, brand architecture, and other strategic frameworks.
Lead and facilitate client workshops, working sessions, and stakeholder engagements when required.
Provide independent expertise and guidance to ensure the quality, relevance, and effectiveness of project outputs.
Contribute to the preparation of new business proposals, strategic points of view, and client presentations when relevant.
Share knowledge, methodologies, and best practices based on areas of expertise, supporting the continuous improvement of project teams.
Support international projects and cross-market initiatives, including engagements across Spain, LATAM, and other markets when required.

Required Knowledge:

Degree in Business, Advertising, PR or similar
Excels in written and verbal English
At least 6 years of experience in similar business
High degree of computer knowledge.

Qualities and Skills:

Passionate about branding and problem solving
Self-starter, who is proactive and can work effectively under pressure and speed
Sets high standards for his/her work and has good attention to detail
Able to juggle multiple and diverse projects simultaneously
Confident communication and presentation skills (written and oral)
Naturally curious about consumer-facing issues and current affairs
Very good business acumen and strategic thinking
Open minded and can bring a fresh perspective to a problem

Sounds like you belong to us? Apply today!

Please submit your complete application documents to carolina.iglesias@omc.com

We look forward to hearing from you!

We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at careers@interbrand.com.