Front Line Manager - S&M - Digital Marketing 4C

Front Line Manager - S&M - Digital Marketing Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at and on LinkedIn , YouTube , X , and Facebook . Job Description Responsibilities : Lead digital marketing service delivery across multiple client engagements, ensuring alignment with strategic goals, brand guidelines, and performance expectations. Manage end-to-end campaign execution across digital channels including paid media, SEO/SEM, social media, email marketing, and content syndication. Collaborate with client stakeholders and internal teams to define digital marketing strategies, KPIs, and success metrics. Oversee performance tracking and reporting, ensuring timely insights and actionable recommendations to optimize campaign effectiveness. Drive innovation in digital marketing by leveraging emerging technologies, tools, and platforms to enhance customer engagement and ROI. Ensure compliance with data privacy regulations, brand standards, and digital governance frameworks across all marketing initiatives. Manage vendor and agency relationships, ensuring quality, cost-effectiveness, and timely delivery of digital assets and services. Support the development and implementation of marketing automation, personalization, and customer journey mapping strategies. Lead cross-functional teams including creative, analytics, and technology to deliver integrated digital marketing solutions. Foster a culture of continuous improvement, knowledge sharing, and digital upskilling within the team. Qualifications Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing Certifications Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute Required Skills Digital Marketing Analytics, Marketing Analytics, Media And Communications, Salesforce (Software), Sales Force Effectiveness Language English Language Proficiency - Proficient - C2 Additional Job Location - Job Type Regular Master Skill List - S&M - Digital Marketing Remote Type - Office Work Shift - Flex Time (India) Why join Genpact? • Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter • Make an impact – Help global enterprises solve business challenges that matter • Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.