Full-Cycle Marketing Generalist

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a growing company focused on strengthening its digital presence and creating consistent customer experiences across multiple marketing channels. As the company continues to expand its marketing efforts, they are seeking a hands-on **Full-Cycle Marketing Generalist** to support social media, email marketing, CRM management, customer communication, SEO, and performance reporting. ## Role Overview The **Full-Cycle Marketing Generalist** will support the day-to-day execution of digital marketing initiatives across social media, email marketing, CRM management, customer engagement, and SEO. This is a hands-on, execution-focused role for someone who understands digital marketing fundamentals and is comfortable managing multiple channels simultaneously. The Digital Marketing Specialist will maintain content calendars, execute email campaigns, manage customer information within Zoho CRM, engage with customers across digital channels, support SEO initiatives, and track marketing performance. The ideal candidate is organized, detail-oriented, proactive, and capable of independently executing marketing activities while identifying opportunities to improve customer engagement and overall digital performance. ## Location **Fully Remote |** 9:00 AM - 5:00 PM EST ## Key Responsibilities ### Social Media Management & Community Engagement - Manage social media content calendars and publishing schedules. - Create, organize, schedule, and publish content across relevant social media platforms. - Maintain a consistent brand presence and ensure content is published on time. - Monitor social channels and engage with followers, customers, and online communities. - Respond professionally to comments, messages, and customer interactions. - Identify opportunities to strengthen audience engagement and customer relationships. - Monitor social media performance and provide insights for future improvements. ### Email Marketing - Execute email marketing campaigns from planning through deployment. - Build, schedule, and manage customer email communications. - Support audience segmentation and targeted email campaigns. - Maintain organized and accurate email lists and customer information. - Monitor email performance metrics and identify opportunities for optimization. - Support ongoing customer engagement through email marketing initiatives. ### CRM Management & Customer Communication - Manage and maintain customer information within **Zoho CRM**. - Ensure CRM records remain accurate, organized, and up to date. - Track customer interactions and engagement activities. - Support marketing workflows and customer communication processes within the CRM. - Identify opportunities to improve CRM organization and marketing execution. - Communicate directly with customers through appropriate digital channels and provide timely, professional responses. ### Digital Marketing & Campaign Support - Support broader digital marketing campaigns and initiatives. - Assist with content planning, campaign execution, and marketing coordination. - Collaborate with internal teams to ensure marketing activities align with business priorities. - Identify opportunities to improve customer acquisition and engagement. - Stay informed about digital marketing trends and best practices. - Help maintain organized and scalable marketing workflows and processes. ### SEO & Website Support - Provide light SEO support for website and content initiatives. - Assist with keyword research and content optimization. - Support website content updates designed to improve search visibility. - Apply basic SEO principles to digital content. - Collaborate on content improvements that contribute to organic growth. ### Reporting & Performance Tracking - Monitor marketing performance across digital channels. - Track social media engagement, email performance, customer interactions, and overall campaign effectiveness. - Maintain organized marketing reports and performance updates. - Identify trends and opportunities based on marketing data. - Provide practical insights and recommendations to improve future marketing activities. ## Qualifications ### Experience - **3+ years of experience** in digital marketing, marketing coordination, or a related role. - Experience managing social media content, scheduling, and community engagement. - Experience executing email marketing campaigns. - Experience managing customer information and activities within a CRM platform. - Experience supporting multi-channel digital marketing campaigns. - Experience communicating directly with customers through digital channels. - Experience supporting basic SEO or website optimization initiatives is preferred. ### Skills - Hands-on experience with **Zoho CRM** or a comparable CRM platform. - Strong understanding of social media content management, scheduling, and community engagement. - Experience using email marketing platforms to build, schedule, and monitor campaigns. - Familiarity with marketing automation workflows. - Basic understanding of SEO, keyword research, content optimization, and website updates. - Familiarity with marketing analytics and reporting tools. - Ability to monitor digital marketing performance and translate results into practical recommendations. - Strong customer communication and engagement skills. - Strong organizational and time-management skills with the ability to manage multiple marketing activities simultaneously. - Strong attention to detail and consistent follow-through. - Ability to independently manage day-to-day marketing responsibilities while collaborating with internal stakeholders. ## What Success Looks Like - Social media channels are consistently managed, scheduled, and engaging. - Content calendars and publishing schedules remain organized and current. - Email campaigns are executed accurately and contribute to customer engagement. - Zoho CRM data remains organized, accurate, and useful for marketing activities. - Customer communications are handled professionally and efficiently. - SEO and website updates contribute to improved digital visibility. - Marketing performance is consistently tracked and translated into useful insights. - Marketing processes become increasingly organized, efficient, and scalable. - Day-to-day digital marketing activities are executed independently and reliably. ## Opportunity This role offers the opportunity to gain hands-on ownership across several areas of digital marketing while directly supporting customer engagement and business growth. The **Full-Cycle Marketing Generalist** will work across social media, email marketing, CRM management, customer communication, SEO, and reporting, making this an ideal opportunity for a well-rounded marketer who enjoys execution, organization, and improving the customer experience across multiple digital channels. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets