General Manager DACH

**Allow us to introduce ourselves** Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions. We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over **260 employees** spread across **13 countries** (we’re remote-first), 2600+ international clients, delivering research from **+190 markets,** globally. Want to be a part of the Appinio movement? **🚀** Here at Appinio, we value **transparency** **in our recruitment process**, and we've created a blog to share what to expect during each step of our journey together:**[here](https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process)** **Your mission as a General Manager** DACH is Appinio’s flagship market and primary revenue driver. Instead of building from zero, you will step into an established, high-performing organization to drive its next phase of scale and operational maturity. Your mission is to establish single-point leadership across the region. You will own the DACH strategy and P&L, represent Appinio as our primary brand ambassador on industry stages, lead complex enterprise negotiations, and optimize our cross-functional GTM teams and further accelerate growth. **What you’ll be doing** - **Own GTM Strategy & Decision-Making:** Serve as the final authority on DACH market strategy, priorities, and resource allocation, focus on creating internal alignment, resource planning and establishing a clear operating rhythm across teams. - **Hold End-to-End P&L Accountability:** Take a holistic view across Marketing, Sales, Customer Success (CS), to identify where to optimize, invest, or restructure to maximize regional growth and operating margin. - **Lead Complex Enterprise Deals:** Personally lead or co-lead high-stakes commercial negotiations and enterprise client pitches, leveraging deep Quantitative Market Research expertise to establish instant authority. - **Act as Appinio’s Brand Ambassador:** Publicly represent Appinio across the DACH region—owning stage presentations, keynotes, media opportunities, and executive network-building to become the primary face of the brand in-market. - **Drive Cross-Functional Alignment:** Directly lead DACH Marketing, Sales, and CS leads while building a tight, influential strategic partnership with the Research Consulting group to ensure seamless alignment between strategy and research delivery. **You will thrive in this role if** - **You bring proven operational discipline in scale:** You have a strong track record scaling or optimizing an established, multi-functional organization in a mature market context (ideally DACH), demonstrating structural thinking and governance over "0-to-1 founder mode" hustle. - **You possess deep Quantitative Market Research authority:** You hold, credible domain expertise in Quant MR (agency, vendor, or tech platform side) and can step into high-stakes technical or methodological discussions with senior client insights leads without ramp-up. - **You have hands-on P&L management experience:** You have successfully owned and optimized a regional or global P&L in a mature business environment, making cross-functional resource tradeoffs to drive overall market performance. - **You are a confident, high-profile public spokesperson:** You are charismatic and experienced on stage, comfortable in front of press and industry bodies, and hold (or can rapidly build) strong executive credibility within DACH insights and marketing circles. - **You excel at leading through influence:** You have demonstrated political skill and stakeholder diplomacy, allowing you to align and lead cross-functional teams that may not directly report to you. - **You bring a strong GTM focus and operational savvy:** You possess KPI-driven leadership for GTM teams paired with AI savvy regarding automation across GTM functions. - **You are fluent in German and English:** You possess native or bilingual fluency in German alongside professional fluency in English. **What’s in it for you?** - **Flexibility Policy** - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens - **Temporary work from abroad -** If you're based in the EU, you can work outside your country of residence for up to 180 days per year - All the hardware you need and **your own MacBook** - If you are located in Hamburg or Berlin, you'll get a **Deutschland ticket** or access to a mobility budget with the **NAVIT app** to get you to and from the office space - Subsidised **Urban Sports Club** or **ClassPass** membership based on location - In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our **Co-working spaces** **Additional role details** - This is a **fully remote position** open to candidates based in Germany, ideally in Hamburg - This role will report directly to our Chief Revenue Office **Our interview process** - Screening Call - Interview with our CEO - Interview with our COO - Case study Interview - Stakeholder Interview - Executive Interview with our CPRO - Reference Check **Kind reminder:** Please ensure that your application is submitted in English. *This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.* *Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.***Please read our privacy policy [here](https://www.appinio.com/en-gb/privacy).** **Learn more about us:** [ ](https://appinio.com/)[ LinkedIn](https://de.linkedin.com/company/appinio-gmbh)[ Xing](https://www.xing.com/companies/appiniogmbh)[ Kununu](https://www.kununu.com/de/appinio)[ Instagram](https://www.instagram.com/appinio)