General Manager, Ever - Costa Mesa

**General Manager, Ever - Costa Mesa** **About Us** Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline. **About the Role** The General Manager is the senior operational leader at Ever’s Costa Mesa hub. You will own the full customer-facing deal lifecycle —from first contact through funding and title — and be accountable for the performance, culture, and daily execution of four verticals: Sales, BDC, Finance & Insurance, and Business Office / Title & Registration. This role reports directly to the VP of Operations and requires a full-time, on-site presence at the Costa Mesa hub. **Key Responsibilities** **Sales Leadership** - **Deal Volume & Margin:** Own retail deal volume targets for the Costa Mesa market. Hold the Sales Manager and consultants accountable to closing ratios, front-end margin per unit, and customer experience scores. - **Sales Process:** Drive a consistent process from lead to delivery. Monitor pipeline health, stage-by-stage conversion, and days-to-close across the team. - **Deal Quality:** Review deals in progress and post-close for margin integrity, proper structure, and adherence to process. Coach the Sales Manager on unit economics and objection handling. - **Funnel Gaps:** Identify and address breakdowns in the sales funnel before they become systemic issues. **BDC & Lead Operations** - **Pipeline Performance:** Oversee BDC inbound and outbound pipeline. Hold the BDC Manager accountable to contact rate, appointment set rate, and show rate. - **CRM & Process Hygiene:** Ensure lead routing, CRM data integrity, and scripting are up to date and consistently applied across the team. - **Alignment:** Partner with pricing and inventory functions to align lead flow and vehicle positioning with BDC capacity and conversion performance. **Finance & Insurance (F&I)** - **Back-End GPU:** Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate. - **Compliance:** Ensure every deal meets lender guidelines, state regulations, and internal compliance standards. Deal-level compliance is non-negotiable. - **Leading Indicators:** Monitor funding time, deal kickbacks, and stipulation clearance rates as the primary health signals for F&I operations. - **Capacity & Structure:** Identify constraints in F&I staffing or role definition and escalate to the VP of Operations before they affect throughput. **Business Office / Title & Registration** - **SLA Performance:** Ensure title and registration processing meets defined SLA targets. Track deal completion rate and exception volume on a weekly basis. - **Handoff Ownership:** Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process. Resolve title issues and lien payoffs without allowing them to delay funding. - **State Compliance:** Maintain awareness of title and registration requirements across all active states relevant to SF hub transactions. **Execution & Accountability** - **Weekly Reviews:** Run structured weekly reviews with team leads. Use data to diagnose trends, assign corrective action, and track resolution. - **Target Translation:** Convert company-level targets — GPU, deal volume, margins — into vertical-specific goals with defined owners and timelines. - **Programmatic Initiatives:** Drive SOP implementations, system rollouts, and process improvements from design through full team adoption. - **P&L Accountability:** Own the SF hub’s gross profit contribution. Understand and manage all operational levers that affect it. - **Culture:** Set the standard for how the team operates, handles pressure, escalates problems, and serves customers. **What You Are Responsible For** **Performance Metrics** - **GPU:** Front-end and back-end gross profit per unit; blended GPU across all closings at or above target. - **Volume & Velocity:** Deal volume, close rate, days-to-fund, stip clearance rate, and BDC appointment-to-show conversion. - **Compliance Metrics:** Chargeback rate and title completion rate maintained within defined thresholds. **Sales goals: Including sales volume and customer sentiment.** **Team & Org Health** - **Headcount & Performance:** Staffing, performance management, and retention across all four verticals. Regular 1:1s and documented coaching for all direct reports. - **Hiring & Ramp:** Ensure key roles are filled and ramp-ready before gaps become operational constraints. **Process & Compliance** - **SOP Adherence:** Enforce and continuously improve processes across Sales, BDC, F&I, and Business Office. - **Deal Integrity:** Lender compliance, state title and registration requirements, CDK data accuracy, and contract packaging — end-to-end. **Qualifications & Experience** - **Leadership Experience:** 5–8 years of senior leadership managing multiple functional verticals in a high-volume, consumer-facing operation. - **Sales & F&I Ownership:** Direct experience owning both Sales and F&I performance with fluency in front-end and back-end margin mechanics at the deal level. - **BDC Background:** Proven track record leading a BDC or inside sales function with measurable accountability to lead conversion and pipeline metrics. - **Industry Background:** Experience in automotive retail or direct-to-consumer vehicle operations. Familiarity with the DTC operating model and its demands is strongly preferred. - **DMS Proficiency:** Hands-on experience with CDK, Reynolds & Reynolds, or a comparable dealership management system. - **Title & Registration:** Experience managing business office and title functions, including multi-state or complex regulatory environments. - **Team Building:** Track record of hiring, developing, and managing performance to clear, documented standards. - **EV Knowledge:** Working knowledge of or demonstrated interest in the EV market and its operational differences from traditional automotive retail. - **Customer Experience:** Build a world class sales organization that meets or exceeds customer expectations and keeps customers enthusiastic about the brand. - **Escalations Experience:** Own the customer escalation funnel addressing customer concerns at the root cause, and leaving customers happy and satisfied with exceptional outcomes. **Location** - **Costa Mesa, CA — On-Site Required.**No remote or hybrid arrangements. Availability required during high-volume periods, weekend hours, and month-end close. **Compensation & Benefits** - **Base Salary:** $130,000 – $155,000 depending on experience. - **Annual Performance Bonus:** 15% – 25% of base salary, paid annually based on KPI attainment across GPU, deal volume, team development, and operational compliance. - **Total Target Compensation:** $156,000 – $201,500+. - **Benefits:** Comprehensive medical, dental, and vision coverage; 401(k); stock options; PTO and sick time. Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech & automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform. 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