General Manager – Merchandising (Hardgoods, EU Market)

Job description

The Divisional Manager - Merchandising will lead and oversee our merchandising, product sourcing, and supply chain operations across the Stationery, Toys, Household, and Multimedia categories. Managing multi-regional teams based in Hong Kong and China, this leadership role is responsible for driving end-to-end category growth, developing commercially competitive sourcing strategies, managing key vendor networks, and aligning directly with European retail partners to meet sales and operational objectives. About us Li & Fung is a global leader in consumer goods sourcing and end-to-end supply chain solutions. We empower brands and retailers by delivering commercial and operational excellence across every stage of the product lifecycle. For over a century, innovation and creativity have continued to drive our business. Connecting bright minds and crowdsourcing ideas, using design thinking, collaborative workspaces and rapid prototyping are just some of the ways we innovate at Li & Fung every day. Today, we responsibly managing supply chains for high volume, time sensitive goods worldwide. Our end‑to‑end services include product design, raw‑material sourcing, production, quality assurance and logistics across apparel, footwear, accessories and household products. Our aspiration is to deliver value in global supply chains by living our values around people, partners and planet. Guided by Humility, Entrepreneurship and Family, we focus on commercial performance that respects people and the environment. We are looking for an independent and detail-oriented merchandiser to join us! Here is what you need to know about this role: Strategic Sourcing & Category Leadership End-to-End Merchandising: Direct sourcing, product development, and execution for EU hardgoods categories. Commercial Strategy: Drive growth, maximize margins, and build competitive sourcing plans to ensure supply continuity. Market Intelligence: Track raw material trends, vendor technical capabilities, and EU retail innovations. Client Engagement & Buying Meetings European Retailer Alignment: Partner with EU buyers on product direction, quality, target costs, and compliance. Buying Trips & Events: Organize and facilitate buying trips, range reviews, and strategic meetings with buyers. Vendor Management & Commercial Execution Supplier Network Development: Build and evaluate a strong vendor network in HK and China for long-term growth. Cost Optimization: Negotiate unit pricing, lead times, factory capacity, and commercial terms with suppliers. Order Execution: Manage product lifecycles, short-cycle workflows, sample reviews, and delivery tracking. Risk & Compliance: Resolve supply chain bottlenecks while upholding strict European regulatory standards. Team Leadership & Regional Governance Cross-Border Leadership: Lead and mentor HK and China teams, setting clear KPIs and driving accountability. Continuous Improvement: Streamline operational workflows and report key sourcing performance metrics to leaders. You might be a good fit if you have/are … Bachelor’s degree in Merchandising, Supply Chain Management, Business Administration, or a related discipline. Minimum of 10+ years of progressive global sourcing, product development, or merchandising leadership experience, with a heavy focus on hardgoods/consumer goods. Proven experience managing categories across Stationery, Toys, Household, or Multimedia. Deep, mandatory experience in sourcing operations specifically tailored for leading European retailers. Solid understanding of the European retail environment, including compliance requirements, safety standards, product lifecycles, and seasonal timing. Strong commercial acumen with demonstrated success leading cross-border teams across Hong Kong and Mainland China. Highly energetic, self-motivated, and responsive with a strong "can-do" attitude under pressure. Exceptional written and spoken command of English and Mandarin. Willingness to travel across China, regional sourcing hubs, and Europe for vendor visits, trade shows, and client meetings as required. If this sounds like you, Apply Now! #lftrading #lifung It’s alright if this is not what you are looking for! You can also join us on LF Talent Network by clicking HERE . We will contact you when the right job opportunity comes up! As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and/or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work. Li & Fung may use AI-supported tools to assist with the processing and review of job applications. These tools may be used to summarize candidate information and assess application materials against role-related criteria for recruitment purposes. Any AI-generated output is used solely to support the review process. Final hiring decisions are made by authorized HR personnel and hiring managers. If you have any questions about our use of AI-supported tools in the recruitment process, please contact our recruitment team. (Data collected will be used for recruitment purposes only.)