General Manager – Northern Virginia

Job description

JETSET Pilates is a modern, music-driven Pilates brand redefining the boutique fitness experience. The General Manager is responsible for the overall success of the studio, leading a high-performing team while driving operational excellence, membership growth, and an exceptional client experience. This is a hands-on leadership role that combines business management with active instruction and community engagement. General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6-8 eight classes per week, and maintain an active in-studio presence during a minimum of 25 class times per week. ### Key Responsibilities #### Leadership & Team Development - Lead, coach, and develop instructors and Studio Leads. - Recruit and onboard new team members as needed. - Provide consistent feedback and conduct regular performance conversations. - Foster an engaging and accountable team culture. - Identify and develop future leaders through coaching, mentorship, and succession planning. #### Studio Operations & Member Experience - Own daily studio operations. - Ensure exceptional hospitality and client experience. - Manage class & staffing schedules. - Oversee day-to-day facility operations, ensuring the studio remains clean, safe, stocked, well-maintained, and consistently aligned with brand standards. - Resolve client concerns promptly. - Continuously evaluate and improve operational processes to increase efficiency and consistency. #### Sales & Business Performance - Own studio performance across memberships, utilization, retention, payroll, revenue, and expenses. - Analyze KPIs and implement action plans. - Develop and execute strategies to improve member retention, utilization, referrals, and recurring revenue. - Coach team members on consultative selling, membership upgrades, renewals, and client retention. #### Community Engagement - Build relationships within the local community. - Develop ongoing community partnerships that drive awareness, referrals, member engagement, and long-term growth. - Support social media and community partnerships. - Represent JETSET as a brand ambassador. #### #### Financial & Business Partnership - Monitor financial performance. - Provide regular business updates to ownership. - Recommend operational improvements. - Ensure accountability for profitability, payroll management, expense control, and overall studio performance. ### SUCCESS IN THIS ROLE *You’ll be successful in this role if you:* - Are energized by growing memberships and creating an experience that keeps clients engaged and coming back. - Enjoy coaching, motivating, and developing a high-performing team. - Take genuine pride in delivering exceptional hospitality and creating a welcoming client experience. - Are results-driven and comfortable taking ownership of financial and operational performance. - Value consistency, efficiency, and attention to detail in maintaining a polished, brand-aligned studio. ### GROWTH OPPORTUNITIES As JETSET continues to expand, General Managers may have opportunities to mentor new leaders, support new studio openings, oversee multiple studios, and advance into multi-unit leadership roles. ### WHAT WE'RE LOOKING FOR - 3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment - Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context - Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written - Strong sales instincts with experience driving revenue targets and coaching others to do the same - Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics - Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail - Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued - Hands-on experience in a fitness instruction or coaching capacity is strongly preferred - Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred. ### REQUIREMENTS - Ability to commit to travel for a 5-day instructor training at one of our Regional Training & Support Centers - Ability to stand and move throughout the studio for extended periods. - Ability to lift up to 30 pounds. - Flexible availability, including the ability to work mornings, evenings, weekends, and holidays as business needs require. ### COMPENSATION & BENEFITS - Paid time off (PTO) - Complimentary or discounted JETSET Pilates classes - Professional development opportunities *\***Additional benefits—including health insurance, retirement plans, and other perks—may be offered depending on the studio location*