General Manager, Philippines

***Join the Pioneer Crypto Brand in the Philippines!*** Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. We are looking for a General Manager to lead in the Philippines. As the country head, you will own the local business end to end: setting and delivering the growth strategy, accountable for the P&L, and representing to the BSP, the SEC, and the wider government and policy community. You will be the face of the company in the market and a key voice in how the Philippines' digital asset and fintech landscape develops. This role suits a senior, well-networked leader from a digital bank, fintech, or regulated financial institution who is comfortable operating in a high-growth, fast-moving environment, and who can combine commercial ownership with credibility in front of regulators. ### Key Responsibilities **Country Leadership & Strategy** - Own the Philippines business plan and P&L, setting targets and delivering revenue, growth, and profitability goals across consumer, merchant, and institutional segments. - Lead and develop the local leadership team and the Philippines organization, building a high-performance, compliance-first culture. - Work with Group leadership, Product, and Engineering to shape the product roadmap around local market needs, regulatory developments, and competitive moves. - Assess and develop new product and partnership opportunities that deliver significant, long-term revenue potential. **Regulatory & Government Relations** - Act as the primary point of contact with the BSP and the SEC, managing all regulatory interactions, inquiries, examinations, and compliance-related engagements. - Serve as the main window for all Government Relations (GR) matters, overseeing and resolving GR-related cases across relevant agencies such as the AMLC, the National Privacy Commission, and the BIR. - Build and maintain strong relationships with senior officials, policymakers, and industry bodies, and represent in consultations on emerging digital asset and payments regulation. - Partner closely with the Chief Compliance Officer, Legal, and Risk to ensure the business operates within regulatory requirements and licensing conditions at all times. **Partnerships & Business Development** - Build and grow strategic relationships with banks, digital banks, fintechs, payment providers, and institutional clients to expand 's reach and product offering. - Develop and execute a go-to-market strategy for institutional and B2B clients in line with business plan targets, increasing wallet share and client satisfaction for existing relationships. - Represent the interests of clients and partners within the broader Coins and AsiaNext ecosystem. **Brand & Market Presence** - Act as the public face of in the Philippines, speaking at industry events, media engagements, and community activities to strengthen the company's presence and credibility. - Brainstorm and champion new, creative growth strategies that deepen trust and adoption among Filipino users. - The role involves travel for regulator and stakeholder meetings, regional roadshows, and Group alignment sessions. ### Qualifications **Experience** - More than 12 years of experience in financial services, with at least 5 years in a senior leadership role carrying P&L or business-unit accountability. - Background in a digital bank, fintech, e-money or payments company, or a BSP-regulated financial institution; experience in a high-growth, entrepreneurial environment is strongly preferred. - Demonstrated track record of managing regulator relationships, ideally including direct engagement with the BSP, the SEC, or the AMLC. - Established relationships with government, regulators, industry associations, and senior decision-makers in the Philippines' financial sector. - Experience in institutional sales, business development, or partnerships with banks and financial institutions. **Knowledge** - Strong understanding of the Philippine regulatory landscape for banks, e-money issuers, and virtual asset service providers, including BSP and AMLA requirements. - Understanding of crypto-currencies, digital exchanges, blockchain, and digital assets; deep crypto expertise is an advantage but not required. - Broad understanding of payments, digital banking, and retail and institutional financial products. **Skills & Attributes** - Proven ability to lead, inspire, and develop teams across multiple functions. - Excellent communication and stakeholder management skills, with the credibility to represent the company with regulators, government, and the media. - Ability to craft a clear narrative around a broad portfolio of solutions to meet customer and partner objectives. - Hands-on, self-starter mentality with a hunter mindset, comfortable operating with autonomy and building from the ground up. - Sound judgment, integrity, and a strong ethical compass in a regulated environment.