General Manager - Washington D.C.

Job description

JETSET Pilates is a modern, music-driven Pilates brand on a mission to make transformational fitness accessible, community-centered, and scalable. We are establishing the JETSET brand in one of the most dynamic and competitive fitness markets in the country — and we are looking for an exceptional General Manager to lead that charge. As a founding member of our team, you will be a true co-architect of the business — owning pre-opening execution, launching our first DC studio, and partnering with ownership to scale across the region. **KEY RESPONSIBILITIES** **Community Building & Pre-Opening Execution** - Lead local marketing initiatives including tabling events, community activations, and cross-collaborations with aligned lifestyle, wellness, and fitness brands to establish JETSET's presence ahead of launch - Build and manage a pipeline of prospective founding members through authentic relationship-building, community engagement, and partnerships with local influencers and corporate partners - Establish and drive the studio's social media presence — creating content and building an audience that amplifies on-the-ground community building efforts **Leadership & Team Development** Lead, inspire, and manage a team across instructor and studio lead functions — setting the tone for culture, accountability, and excellence every day. As a certified JETSET instructor, you will maintain an active teaching presence on the floor while building and developing the team around you. - Develop and execute strategies to drive employee engagement, retention, and performance, with a focus on building a team that genuinely loves coming to work - Conduct regular 1:1s and team check-ins to surface challenges early, celebrate wins, and coach team members toward growth and ownership of their responsibilities - Oversee hiring, onboarding, and ongoing development for all studio staff in partnership with ownership - Oversee instructor pipeline, certification readiness, and ongoing talent development across the studio **Operational Excellence & Client Experience** Own daily studio operations end-to-end — from opening procedures to class execution to closing — ensuring every client touchpoint reflects JETSET's standards of service. - Build, document, and continuously improve policies, processes, and workflows that scale as the studio and network grows - Develop and track KPIs across client experience, staff performance, and studio efficiency — including Net Promoter Scores — generating regular reporting and translating insights into action - Facilitate new client onboarding and act as the escalation point for client concerns, resolving issues promptly and turning difficult moments into loyalty-building opportunities **Sales Strategy & Revenue Growth** Own the studio's revenue performance — setting targets, tracking results, and building a sales-positive culture across the entire team. - Develop and execute membership sales initiatives, retention campaigns, and client re-engagement strategies to drive consistent growth across all revenue categories - Coach and support team members on effective sales conversations, objection handling, and client relationship management through the CRM - Build data-driven reporting to monitor sales performance by individual, revenue category, and time period — and use it to make fast, informed decisions **Ownership Partnership** - Prepare and present performance reports, including P&L awareness, expense management, and payroll efficiency, to support ownership decision-making - Bring forward new ideas, vendor relationships, and operational innovations that can drive growth or efficiency - Partner with ownership on future studio openings — applying operational learnings from Studio 1 to accelerate launch timelines and raise the bar across the network - Be a resourceful critical thinker and problem solver — you anticipate challenges before they become issues and come to ownership with solutions, not just problems **GROWTH TRAJECTORY** This role is designed to evolve. As we scale across multiple locations, we expect responsibilities to grow — with increasing ownership across network performance, people, and operations. **Benefits** - Health Care benefits - 401(k) program - Paid time off (PTO) **WHAT WE'RE LOOKING FOR** - 5+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a membership-model consumer service environment - Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context - Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written - Strong sales instincts with experience driving revenue targets and coaching others to do the same - Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics - Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail - Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued - Hands-on experience in a fitness instruction or coaching capacity is strongly preferred - Passion for community building and deep familiarity with the NW DC wellness and fitness landscape is a strong plus