General Store Manager - New Store Opening

Anticipated store opening: October 2026 . This is your opportunity to be part of something special from the very beginning. Join our founding team as we open our newest Vera Bradley store and help create a welcoming, inspiring shopping experience that our guests will love from day one. YOUR ROLE As the General Store Manager, you OWN your store! You strive to exceed sales goals while delivering an exceptional customer experience and overseeing all aspects of store operations. You are passionate about developing a strong team to drive sales and deliver best-in-class customer service. “Operational Excellence” is your middle name, and your store always exemplifies Vera Bradley’s brand standards. Above all, you are a brand ambassador, consistently modeling and upholding Vera Bradley’s core values. You are committed to making the world a brighter place through every touchpoint! YOUR RESPONSIBILITIES You have a passion for driving sales: You lead by example with an exceptional sales ability and a strong presence on the sales floor, setting the pace for your team! You have strong business acumen. You analyze reporting and daily sales trends to make the business decisions necessary to achieve your store’s financial goals. You implement plans to meet your store’s KPI goals. You're a people leader: You're passionate about recruiting, hiring and retaining a high-performing team. You’re invested in your team’s development and take pride in helping associates grow through training, performance feedback, individual development plans and annual performance reviews. You believe in teamwork: You consistently provide ongoing performance feedback through real-time coaching. You make consistently connecting with your team a priority and drive associate engagement by celebrating your team's progress and performance! Brand standards are your best friend: You uphold Vera Bradley’s brand standards through exceptional visual merchandising. You communicate the brand’s aesthetic, philosophy and lifestyle to associates and customers. You provide a clean, organized and inviting environment for all! You’v e got integrity! You do the right thing, always uphold Vera Bradley’s core values and adhere to company policies and procedures. YOU’D BE GREAT FOR THIS ROLE IF … You have 2+ years of prior retail management experience or proven Vera Bradley management ability. You’re available to work evenings, weekends, and holidays to support store opening, closing and peak business needs. You’re at least 18 years of age. You’re a high school graduate (or equivalent), or ideally have a bachelor's degree in business, marketing or a related field. ENVIRONMENTAL AND PHYSICAL DEMANDS The requirements listed in this job description are representative of the essential duties, responsibilities, knowledge, skills and/or abilities as well as the environmental and physical demands an individual must meet to successfully perform this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Constant walking and standing; frequent bending, stooping and reaching Strong sensory skills such as good eyesight, good hearing, and dexterity Ability to consistently lift 10-35 lbs.; Occasionally lift up to 55 lbs. with the ability to push or pull more than 55 lbs. Occasional overnight travel as required for company business BENEFITS Bonus eligible position, bonus based on achievement of company metrics Medical insurance PPO and High Deductible Health Plan options Dental insurance, no cost preventative and 80%/20% restorative up to $2k per year No cost vision benefit for those electing medical insurance 401k with generous company match, immediate vesting (age and service requirement) Generous MTO (Managed Time Off) 9 paid company holidays Volunteer paid time off Paid bereavement leave 2X salary employer provided life and AD&D insurance Employer paid short-term disability insurance Employer paid long-term disability insurance HSA with employer contribution Flexible spending accounts Ancillary benefits including identity protection, legal services and pet insurance and individual policies through Aflac EAP with access to work/life wellness support including no cost unlimited telephonic counseling services Holistic wellness program providing no cost access to a variety of financial, physical and mental wellness experts Annual birthday gift Generous product discount Professional development assistance and resources Fitness centers at corporate offices DailyPay option for wage payment Equal Opportunity Employer/Vets/Disabled Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. For more information, please click the following links: Vera Bradley's Equal Employment and Affirmative Action Policy Know Your Rights: Workplace Discrimination is Illegal (in English) Know Your Rights: Workplace Discrimination is Illegal (in Spanish) Pay Transparency (in English) Pay Transparency (in Spanish) E-Verify Participation Poster Right to Work Poster (English) Right to Work Poster (Spanish) California Privacy Notice If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to . Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address. Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled. Base Pay Range: $55,900.00 to $76,900.00 Vera Bradley’s compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.