GEO Consultant - eCommerce

**About Right Side Up** *Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.* Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: **Growth**. Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm. **About The Role** We are seeking experienced **Generative Engine Optimization (GEO) Consultants** with deep exposure to ecommerce to help brands adapt to AI-driven discovery, recommendations, and decision-making. In this role, you will advise and execute against strategies that influence how products and brands are surfaced, represented, and recommended across generative AI platforms such as **ChatGPT, Gemini, Perplexity, and Claude**. You will partner closely with ecommerce, growth, and technical teams to reorient visibility strategies for a world where the buyer funnel is collapsing and purchase decisions are increasingly shaped by AI-mediated discovery and agentic workflows. Engagements are contract-based and typically range from **10–40 hours per week**, depending on client needs. ### Responsibilities - Develop and execute GEO strategies tailored to ecommerce business models, with a focus on product discovery, brand authority, and conversion influence within generative AI environments - Advise clients on how AI-driven discovery and recommendations impact the ecommerce buyer journey, including high-consideration and subscription-based purchases - Optimize product, category, and brand content to improve inclusion and positioning within AI-generated answers and recommendations - Audit ecommerce websites and content ecosystems for generative readiness, including structured data, product feeds, FAQs, reviews, and knowledge assets - Partner with SEO, growth, content, analytics, and engineering teams to ensure GEO efforts align with broader acquisition and revenue goals - Analyze AI-generated outputs, referral signals, and downstream performance to identify opportunities for optimization and experimentation - Stay ahead of emerging trends in generative search, agentic ecommerce, semantic retrieval, and AI-influenced purchasing behavior ### Requirements - 5+ years of experience in SEO, ecommerce growth, content strategy, or AI-driven marketing optimization - Direct experience working with ecommerce businesses; DTC, subscription, or marketplace models are strongly preferred - Strong understanding of how large language models and generative systems source, synthesize, and surface product and brand information - Experience optimizing ecommerce content and data (e.g., product detail pages, collections, reviews, FAQs) for discoverability and influence - Familiarity with structured data ([](http://schema.org)), product feeds, and modern content architectures - Experience collaborating with affiliate, syndication, digital PR, Reddit, and social teams to shape off-site brand and product signals, ensuring these channels support ecommerce growth and AI-driven discovery and recommendation systems - Experience with Shopify or other major ecommerce platforms is a strong plus - Analytical mindset with the ability to connect GEO initiatives to business outcomes such as traffic quality, conversion, and assisted revenue - Clear communicator who can translate complex AI concepts into practical guidance for non-technical stakeholders ### Why Right Side Up Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. You’ll help define the future of visibility in the age of AI—pioneering a new frontier in digital growth. **Exciting opportunities are available now — apply today to join our network of experts!**