GEO/SEO, Senior Manager

Job description

Accountabilities Own and execute the global GEO and SEO strategy, roadmap, and performance objectives, with a clear focus on increasing organic demand, engagement, pipeline, and revenue. Develop dashboards, reporting frameworks, playbooks, and processes that connect traditional search and AI visibility with meaningful business outcomes. Partner with Content and Product Marketing teams to develop targeted campaigns that address buyer needs across markets, regions, and stages of the customer journey. Build and scale programs that improve visibility, citations, and recommendations across AI-powered search and LLM experiences, covering topics, prompts, queries, and buyer questions throughout the funnel. Identify influential third-party publications, communities, platforms, and other sources that shape AI understanding and recommendations, and collaborate internally to secure relevant placements and distribution. Lead technical SEO and AI discoverability initiatives, including structured data, entity optimization, crawlability, indexation, internal linking, and site architecture. Design and run experiments to identify the strategies and tactics that improve organic performance and AI visibility, translating successful findings into repeatable best practices. Own and continuously evolve the GEO/SEO technology stack by monitoring emerging tools and technologies, testing their potential, and recommending high-value implementations. Requirements 5+ years of experience in GEO/SEO, organic growth, search strategy, or a related discipline, with hands-on expertise in technical optimization, content strategy, structured data, entity optimization, and performance measurement. Strong understanding of how AI is transforming discovery, research, and evaluation, with the ability to adapt search strategies to both traditional and generative search environments. Experience measuring AI mentions, citations, share of voice, prompt performance, competitive visibility, and their connection to downstream business outcomes. Strong familiarity with SEO and analytics platforms such as Semrush, Ahrefs, Peec, Conductor, Google Search Console, GA4, or comparable tools. Highly analytical and experimental approach, with the ability to identify opportunities, develop hypotheses, test initiatives, interpret results, and continuously optimize performance. Comfortable using AI tools in day-to-day work to accelerate research, analysis, optimization, experimentation, and execution, while staying current with the rapidly evolving AI landscape. Strong cross-functional collaboration skills, with experience working with Content, Product Marketing, Web, Demand Generation, Communications, Analytics, and other stakeholders. Ability to work effectively in an ambiguous and fast-changing environment, distinguish meaningful signals from hype, prioritize high-impact opportunities, and develop practical strategies despite incomplete information. Benefits Competitive compensation: Pay is aligned with market rates in the applicant’s country of residence. 100% remote work: Work from anywhere within your country of residence, whether from home, a coworking space, or another suitable location. Equity: Stock options are provided as part of the overall compensation package, allowing employees to participate in the organization’s growth and success. Values-driven environment: Core values are integrated into everyday strategic and operational decision-making. Professional growth: Access to significant learning, development, and career advancement opportunities within a rapidly growing organization. Annual paid leave: Leave allowances vary according to local employment regulations and country- or contract-specific norms. Country-specific benefits: Depending on the location, benefits may include healthcare coverage, pension contributions, and other locally customary provisions. International team culture: Collaborate with a diverse, global workforce spanning more than 40 countries, bringing together different perspectives, experiences, and ideas. European location requirement: Although the role is fully remote, candidates must be physically based within Europe to collaborate effectively with colleagues, teams, and internal customers. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GEO/SEO Senior Manager based in Italy. This is a fully remote senior individual contributor role focused on shaping how a fast-growing global platform is discovered through both traditional search and AI-powered experiences. You will own the global GEO and SEO strategy, roadmap, measurement, and experimentation agenda. The role combines technical SEO, generative search optimization, analytics, content strategy, and cross-functional execution. You will help define how brands can remain visible and authoritative as AI transforms the buyer journey. Working closely with Marketing, Web, Analytics, Communications, and other teams, you will turn insights into measurable organic growth. This is an opportunity to operate with significant autonomy in a rapidly evolving field where experimentation and innovation are highly valued.