Global Brand Relations Director

Job description

**The Role..** The Global Brand Relations Director will own and grow Soho House's relationships with its most valuable global brand partners, driving significant commercial revenue across private hire, bedrooms, travel, memberships, brand-owned experiences and events. This role will serve as the senior global lead for the company's top-spending corporate accounts, creating a world-class client experience while identifying new opportunities to deepen engagement and unlock revenue growth. The successful candidate will combine strong commercial instincts, unbeatable sales acumen, global relationship management expertise, and a deep understanding of culture, hospitality, luxury, and the way large-scale global brands work internally. **Main Duties...** **Global Brand Partnership Leadership** - Act as the senior global relationship lead for Soho House's top 50 highest-spending corporate partners. - Develop and execute strategic growth plans for each account to increase annual spend and partnership value. - Build trusted relationships with senior decision-makers across marketing, partnerships, events, communications, talent, and executive leadership teams. - Ensure Soho House remains the preferred hospitality, travel, events, and membership partner for key global brands. - Identify opportunities to expand partnerships across multiple Soho House business lines and regions. - Create bespoke partnership solutions that deliver mutual commercial and brand value. **Revenue Growth & Commercial Performance** - Own revenue targets across the global corporate partnerships portfolio. - Deliver a minimum 30% year-on-year growth in spend from top 50 brand partners. - Proactively identify and convert new revenue opportunities across: - Private hire and events - Bedrooms and group bookings - Lead negotiations on high-value commercial agreements and long-term corporate partnership contracts. - Develop pipeline visibility and forecasting across all major accounts. **Cross-Functional Leadership** - Partner closely with regional sales teams, private hire leaders, membership teams, operations leaders, and marketing partnerships teams. - Ensure alignment between global commercial priorities and local execution. - Create a consistent approach to managing strategic accounts across all regions. - Act as the central point of coordination for major global brand opportunities to drive towards ‘corporate partnerships’ with brands. - Drive collaboration between teams to maximise commercial outcomes and client satisfaction. **Global Systems, Reporting & Performance Management** - Partner with Digital, Finance, Commercial, and Operations teams to create a global framework for tracking brand activity and spend. - Develop dashboards and reporting tools to monitor performance across all Houses globally. - Establish clear KPIs for account growth, retention, client engagement, and revenue generation. - Provide regular (weekly) reporting and insights to executive leadership. - Use data and client insights to inform growth strategies and resource allocation. **Client Experience & Service Excellence** - Champion a best-in-class global client experience across every touchpoint. - Work closely with House General Managers, events teams and operational teams to ensure exceptional delivery of events and experiences for brands. - Ensure consistency of service standards across all locations. - Act as an escalation point for key partner relationships. - Continuously gather feedback and identify opportunities to improve the partner experience. **Executive Stakeholder Management** - Build meaningful relationships between Soho House leadership and senior executives within partner organisations. - Facilitate introductions, networking opportunities, and strategic engagements. - Coordinate executive-level meetings, events, and relationship-building initiatives. - Create opportunities that strengthen long-term strategic corporate partnerships and increase commercial value. - Partner closely with the Global Revenue and Bedroom Director on key initiatives **Strategic Development** - Identify emerging industries, sectors, and brands that align with Soho House's cultural positioning. - Evaluate new partnership models and revenue streams. - Stay ahead of trends in hospitality, luxury, culture, entertainment, experiential marketing, and brand engagement. - Establish Soho House as one of the world's most sought-after hospitality and cultural partners for global brands. **Must Haves** **Global Brand Relationships** - Extensive experience managing global strategic accounts and multinational corporate brand partnerships. - Existing network of senior contacts across global brands, agencies, luxury, fashion, beauty, technology, entertainment, automotive, finance, and consumer sectors. - Proven ability to build and maintain relationships with C-suite and senior marketing decision-makers internationally. **Commercial Leadership & Sales Excellence** - Proven history of generating significant commercial revenue and exceeding ambitious sales targets. - Experience owning and growing a high-value client portfolio. - Strong negotiation and deal-making capabilities. - Experience managing large budgets, revenue forecasts, and commercial performance metrics. **Entrepreneurial Mindset** - Demonstrated ability to build, scale, and grow a business function, vertical, or client portfolio. - Comfortable operating in a fast-moving, entrepreneurial environment. - Ability to identify untapped opportunities and convert them into scalable revenue streams. - Strategic thinker with a hands-on approach to execution. - Strong sense of ownership, accountability, and commercial ambition. - Understand instinctively Soho House and its brand value and unique ability to partner on a global scale with some of the world’s most premium brands. - Deep appreciation of the Soho House brand DNA, member experience, and cultural positioning. **Experience Required** - 10+ years in corporate brand relations, luxury hospitality, experiential marketing, media, entertainment, lifestyle, or adjacent industries. - Experience working with premium, luxury, or membership-based brands. - International business development experience across North America, Europe, the Middle East, and Asia-Pacific. - Existing high level executive network within creative industries, entertainment, fashion, technology, media, and luxury sectors. - Experience working directly with founders, executive leadership teams, and boards. - Strong understanding of the intersection between hospitality, culture, community, and commerce. **Benefits…** Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career. - Annual Every House Membership - 50% off Food & Drink, 7 days a week - Staff Room Rates - Private Health and Dental Care - Weekly Pay - Life Assurance - Up to 50% Staff Discount on Cowshed & Soho Home - In Office Dog Policy on Fridays - Season Ticket Loan - Christmas Office Closure - In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice. - Free Counselling Sessions - Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate. - Continuous training to develop yourself personally and professionally - Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more - Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.