Global Consumer Copywriter (eCommerce & Product Content)

Job description

About Signify Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. More about the role Global Consumer Copywriter Role Overview We’re seeking a creative and strategic Copywriter who can craft persuasive, high-impact messaging that strengthens brand positioning, engages audiences, and drives measurable results. This role sits at the center of the global content creation process, ensuring that product information provided by Business Units is translated into high-quality, brand-consistent, and SEO-optimized content across multiple brands and digital channels. You’ll transform ideas into compelling content across multiple platforms , ensuring every word aligns with our voice, resonates with our audience, and inspires action. Working in close collaboration with MarCom, Product Managers, digital teams, and other copywriters, the role ensures that product and campaign messaging is coherent across consumer touchpoints. The copywriter will contribute to building structured content frameworks, scalable messaging systems, and efficient workflows, supporting the transition toward AI-enabled content production. What You’ll Do Develop Persuasive Brand Messaging Create clear, compelling copy that supports brand reputation, marketing objectives, and stakeholder engagement across digital and traditional channels. Craft Multi-Channel Content Write and adapt content for websites, social media, email campaigns, advertising materials, internal communications, and executive messaging. Translate Strategy into Story Collaborate with marketing, communications, and cross-functional teams to turn strategic goals into impactful narratives that connect with target audiences. Support Campaign Execution Develop campaign messaging frameworks and creative concepts that drive engagement, conversions, and brand awareness. Ensure Brand Voice Consistency Maintain a consistent tone and messaging style across all touchpoints to reinforce brand identity and positioning. Optimize for Performance Analyze engagement metrics and audience insights to refine copy and improve effectiveness across platforms. Apply SEO best practices to product and digital content to support discoverability, keyword relevance, and search performance while maintaining strong consumer messaging. What You Bring Bachelor’s degree in Communications, Marketing, Journalism, or related field. Native English speaker with excellent writing and editing skills. 3–6 years of experience in copywriting, marketing communications, or content development. Strong portfolio demonstrating persuasive writing across multiple formats. Ability to translate technical product information into compelling consumer messaging. Ability to write for different audiences, tones, and platforms. Understanding of brand positioning and messaging strategy. Familiarity with digital marketing principles and performance-driven content. Strong collaboration and project management skills. Ability to interpret analytics and apply insights to improve content performance. Everything we’ll do for you You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. Come join us, and together we can light up the future.