Global Creator Commerce Director

Job description

Job Description: A decade ago, search disrupted the path to purchase and ignited a global race for page-one visibility. The next disruption is already underway and it’s playing out in social feeds. In this new consumer journey, content drives distribution and share of feed is the new share of shelf/search. To win the social commerce algorithm, brands need content engines capable of producing thousands of assets per month and creator partnerships are the key to doing this successfully. The Creator Commerce Lead’s primary responsibility is to build a global Mars Commerce Creator Network to drive brand reach and omnichannel sales growth. This proprietary ecosystem will attract the best food and snacking creators in the industry, enabled by a suite of benefits only Mars can offer. Additional responsibilities include developing global best-practices for commerce creator identification, recruitment, development, and retention and innovating new measurement solutions to adequately capture the omnichannel impact of commerce creator activations. The role sits within the Global Digital Commerce team and will work in close partnership with the frontline regional teams and expert functions spanning Brand & Content, Media, Integrated Intelligence, Digital Technologies, Responsible Marketing and Legal. What are we looking for? Education & Professional Qualification Bachelor’s degree required MBA or Advanced Degree in a relevant field preferred 10+ years of progressive experience in influencer marketing, social commerce, digital commerce or digital marketing roles. Knowledge/Experience Core Experience Experience working in a global, matrixed organization; CPG digital commerce or marketing experience strongly preferred. Experience managing cross-functional workstreams and influencing without direct authority. Track record of building and managing influencer or creator programs at scale, including strategy and day-to-day operations. Prior experience with TikTok Shop, Instagram Shopping or YouTube shopping creator programs is a plus. Knowledge & Skills Deep fluency in the creator commerce ecosystem: platform nuances, creator economics, content formats, attribution models, etc. Strong commercial acumen with ability to build creator investment cases, define ROI frameworks, and speak the language of incrementality, sales, and new customer acquisition. Understanding of food and snacking category dynamics and what makes creator content in this space resonate and convert; prior experience in food, beverage, or CPG strongly preferred Ability to develop genuine, durable partnerships with creators, agencies, and platform partners. Excellent communication skills, enabled by ability to synthesize complex, ambiguous information into simple and actionable narratives for executive audiences. Leadership Behaviors & Skills Entrepreneurial mindset that gains energy from building new things. Visionary storyteller that can get partners and executives excited about what is possible, whilst also being pragmatic about how to build towards that future now. Collaborative and relationship-oriented; builds trust quickly across a diverse group of peers. Able to balance blue-sky strategic thinking with commercial discipline to prioritize ruthlessly and deliverable tangible outcomes with strong potential to scale. What will be your key responsibilities? Build Lead the design, build and ongoing governance of a Mars Commerce Creator Network. Develop the Mars-specific creator value proposition that blends commercial, creative and brand benefits to enable recruitment and retention activities. Identify and onboard the required specialist agency and technology solutions to support community interaction, performance management, and insight development. Deploy the capability collaboratively with lead regions and brands in sprints to iterate the model before scaling globally. Recruit Builds creator discovery and vetting process with the support of agentic capabilities to identify creators with highest commerce conversion potential in Mars Snacking categories. Actively manages future talent pipeline to bring in high-potential emerging creators that are more likely to develop an exclusive and long-term relationship with Mars. Supports Regions with in-person and virtual events to engage creators and onboard them to the Mars Network. Develop Creates onboarding and development programs that build commerce creator content skills, category fluency, and brand knowledge to continuously improve engagement & conversion. Curates the library of creator enablement resources (e.g., brand toolkits, content briefs, trend intelligence) and deploys through a robust community engagement calendar. Builds feedback loops between performance data and the creator community to ensure the highest-potential members receive targeted coaching and priority campaign access. Retain Tracks network health metrics (e.g., active creator rate, content output, average conversion rate, sales attribution, creator satisfaction) and partners with Regions on interventions where needed. Develops mix of performance-based incentive structures, exclusive brand access, community programming, and recognition frameworks to build loyalty with each tier of talent. Continuously assesses network composition against brand and sales jobs to be done to ensure the right mix of creators is available. Innovate Pioneer new ways to activate commerce creators across multiple social platforms and retailers to maximize omnichannel growth and diversify platform exposure. Partner with the Tech Fueled Sales team and external experts to harness the power of AI & agentic to operate the network with low touch and high precision. Collaborate with the Integrated Intelligence team to ensure creator commerce performance is appropriately measured and evaluated as a demand generation tactic. What to Expect from Mars Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment. The pay range shown is applicable to all US locations listed within the job posting:USD 153,600.00 - USD 211,200.00