Global Head of Marketing
coins
Singapore, Singapore
Posted Feb 5, 2025
- Full-time
- Marketing
Job description
### Responsibilities - Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world - Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets - Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization. - Manage the global community to drive the user growth to work with the local teams. - Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc. - Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals. ### Requirements - 8+ years of experience in marketing within an agency, tech company, or financial services organization. - Must to have crypto industry background. - Experienced in Philippines market, and others such as EU, AU, Asia. - 2+ years in managing global crypto marketing team. - Tough, practical and flexible leader who can thrive in a very high-pressure environment.