Global Head of Marketing

Job description

TreasurySpring is building the modern infrastructure for institutional cash investing. Our platform gives corporate treasurers and finance teams direct access to diversified, high-quality short-term investments that historically were difficult to access outside the largest institutions. Founded by veterans of hedge funds and asset management and having raised over $42M, today TreasurySpring supports 850+ institutional clients across 28 jurisdictions, with more than $350B of investment flows executed through its platform. Corporate balance sheets hold trillions of dollars of short-term investable cash globally, much of it still concentrated in bank deposits and money market funds. TreasurySpring’s platform addresses this large and growing market by providing modern infrastructure for corporate cash investment and diversification. TreasurySpring primarily sells to finance and treasury departments — including corporate treasurers, assistant treasurers, CFOs, and finance directors — at large corporates, funds, and financial institutions managing significant cash balances. Learn more about why we do what we do here . The role: Global Head of Marketing TreasurySpring is seeking a Global Head of Marketing to lead its global marketing organization and help define the category of modern treasury investment infrastructure. This is a senior leadership role at a fast-growing fintech scale-up operating at the intersection of capital markets and corporate treasury. The successful candidate will understand how finance leaders think about liquidity management, counterparty risk, diversification, and the tradeoffs between safety and yield in short-term investing. This role requires a marketing leader capable of educating the market, building credibility with finance leaders, and scaling global demand generation. The Global Head of Marketing will work closely with the CEO, CCO, sales leadership, and product teams to position TreasurySpring as the trusted platform for corporate cash investment. The Marketing Challenge TreasurySpring operates in a market where many finance leaders still rely on: Bank deposits Money market funds Manual treasury processes The opportunity we have at TreasurySpring is to help treasurers understand a new model for managing corporate liquidity. Marketing must therefore combine category education, financial credibility, institutional trust, and enterprise demand generation. Success requires a marketer who understands how finance departments buy technology and financial infrastructure, not just fintech brand marketing. Ideal Candidate Background The ideal candidate has experience marketing products sold to corporate finance and treasury departments. This includes companies in areas such as treasury management systems, cash management infrastructure, enterprise finance software, or institutional financial platforms More broadly, we are looking for candidates who have successfully marketed complex financial products to CFOs, corporate treasurers, and finance leadership teams. Our Requirements 1. Marketing Strategy & Leadership Define and execute the global marketing strategy aligned with TreasurySpring’s growth and international expansion. Build and scale a high-performing global marketing team (currently 9). Partner with commercial and product leadership to refine positioning and messaging for treasury buyers. 2. Category Development & Market Education Help define and communicate the category of modern treasury investment infrastructure. Develop educational content that helps finance leaders understand new approaches to corporate cash management. Establish TreasurySpring as a trusted voice in treasury and liquidity management. 3. Demand Generation Build scalable demand generation programs targeting corporate finance leaders. Develop campaigns across digital channels, events, partnerships, and industry communities. Support global expansion across the US, Europe, the Middle East, and Asia. 4. Content & Thought Leadership Develop high-quality content for finance audiences, including treasury insights, liquidity strategy, market commentary, and educational resources. Position TreasurySpring executives as thought leaders in treasury and liquidity markets. 5. Events & Industry Engagement Build TreasurySpring’s presence at major industry conferences and treasury events. Engage with corporate treasury associations, CFO networks, and finance leadership forums. 6. Marketing Operations & Analytics Define and track marketing KPIs tied to pipeline generation and revenue growth. Manage the global marketing budget and resource allocation. Build scalable marketing systems and processes. Leverage martech stacks and AI tooling in order to build scalable marketing practices and team performance. Drive SEO, GEO strategies to optimize lead generation and discoverability of our platform. Experience 10-15+ years of B2B marketing leadership experience. Proven success marketing enterprise products to finance leaders, CFOs, or treasury teams. Experience building marketing organizations in high-growth technology companies. Strong understanding of enterprise demand generation and category positioning. Exceptional communication and storytelling skills, particularly around complex financial products. Comfortable operating in a hands-on scale-up environment. What Success Might Look Like in the First 12-18 Months Clarify and strengthen TreasurySpring’s positioning as the leading platform for corporate cash investing. Increase awareness and credibility with corporate treasurers and finance leaders globally. Build scalable demand-generation programs that materially increase qualified pipeline. Strengthen TreasurySpring’s thought leadership in treasury and liquidity management. Continue building and developing a high-performing global marketing team. What we offer: Benefits Competitive salary Equity and bonus scheme Unlimited Paid Leave Hybrid office-working model - we're in a great location near Green Park station in London Enhanced Parental Leave and Pay Workplace Pension Complete Bupa HealthCare Cover Life Insurance Income Protection Insurance Access to Yulife (Employee Assistance Programme) Remote Office set-up budget Cycle to Work Scheme A fun and dynamic working environment with regular team-building activities and events