Global Influencer Lead

Job description

**About us** AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa. **About AB InBev Growth Group** Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world. In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft. We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities. **ABOUT THE ROLE** The Global Influencer Lead is responsible for building, scaling, and continuously evolving AB InBev’s influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption. This role ensures our global marketing teams have access to the tools, standards, frameworks, and training required to execute influencer/creator marketing initiatives responsibly, effectively, and at scale. As part of the in-house agency team, draftLine, the role serves as AB InBev’s subject matter expert on the influencer economy, maintaining a deep understanding of the evolving landscape, emerging platforms, cultural trends, consumer behaviors, and industry best practices. The Lead continuously monitors shifts across the creator ecosystem and translate industry developments into actionable recommendations that inform future capabilities, partnerships, and ways of working. Working closely with Brand, Legal, Compliance, Martech, Analytics, Communications, and local market teams, the Lead helps ensure AB InBev remains culturally relevant and positioned at the forefront of influencer marketing. **Priorities** - Market Capabilities & Adoption - Build and scale the frameworks, tools, training programs, and playbooks to strengthen influencer marketing capabilities across brands globally, driving adoption and capability maturity - Influencer Governance Evolution - Lead the continuous evolution of AB InBev’s influencer governance framework, ensuring scalable processes, clear standards, and effective best practices - Technology & Platform Innovation - Strengthen influencer intelligence by optimizing our tech stack and building strategic partnerships with leading platforms, agencies, and creator tools - Measurement - Establish and evolve standards for effective influencer performance measurement, reporting, and operational effectiveness, helping drive data-informed decisions across the global marketing organization - Thought Leadership & Future-Proofing - Act as AB InBev’s leading voice on the influencer economy, maintaining a deep understanding of emerging platforms, cultural shifts, creator trends, and evolving best practices, while translating these insights into actionable guidance for long-term relevance **SKILLS** **Technical** - Influencer and creator marketing and ecosystem expertise - Governance, compliance, and risk management understanding - Technology evaluation and platform vendor management - Measurement and analytics methodologies - Emerging technology and AI understanding - Capability enablement, training, and change management **Leadership** - Strong stakeholder management skills with ability to align cross-functional teams - Clear and confident communicator who can translate complex inputs into action - Highly organized with strong prioritization skills and ability to manage multiple initiatives simultaneously - Collaborative “one team” mindset that builds trust and deepens the integration between teams - Solutions-oriented approach with ability to operate effectively in a fast-paced environment - High sense of ownership and accountability with consistent delivery and follow-through **PREFERRED EXPERIENCE** - Experience in influencer/creator marketing, social marketing, digital strategy, marketing technology and/or related fields - Demonstrated experience building and scaling processes, frameworks, or enablement programs - Experience driving organizational change initiatives and team adoption - Experience with influencer management, measurement, and intelligence platforms - Experience working across global and local market teams **What We Offer** **Work Location: New York, NY (onsite)** **Salary: $165.000 - $185.000 + Bonus** Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs