Global Marcom Product Strategist (Maternity cover)

Job description

Job Description: Global Marketing Communications Product Strategist (Maternity cover for 1 year) 🌎ESAB Corporation , founded in 1904, is a global leader in connected fabrication technology and gas control solutions. Through innovative products, workflow solutions, and the ESAB Business Excellence system, we are shaping the world we imagine™. We are looking for a Global MarCom Product Strategist to join our Global Marketing Communications team. Reporting to the Global Product Launch Director, this role plays a key part in driving the successful global launch of new products and services. The position combines marketing strategy, project/program management, and cross-functional collaboration, ensuring launches are strategically positioned and executed seamlessly across regions. Key responsibilities: · Lead and drive all aspects of global product launches, including go-to-market strategy and execution · Apply and manage the global product launch framework, ensuring alignment on timelines, deliverables, and inputs from cross-functional teams · Collaborate with Product Management, R&D, Marketing, Sales, Service, and creative partners to ensure coordinated launch activities · Develop strong marketing strategies and value proposition messaging for assigned product lines · Drive creation of marketing content (blogs, webinars, whitepapers, videos, reports, etc.) to generate qualified traffic · Execute integrated marketing campaigns using inbound marketing, SEO, email, events, and digital channels · Lead development of creative concepts, visuals, and messaging with internal and external creative resources · Support lead nurturing and marketing automation initiatives · Evaluate customer journeys and key touchpoints to improve user experience and conversion · Identify digital growth opportunities and stay up to date with emerging marketing trends and technologies Qualifications & experience: · 4+ years in marketing or marketing communications · Experience developing integrated marketing strategies (digital + traditional) · Relevant degree in communications, marketing, advertising, sales, or project management · Fluent English language knowledge · Strong project/program management skills · Experience working with agencies or internal marketing teams on large projects · Knowledge of marketing research methods (VOC, surveys, etc.) · Budget management experience · Experience with digital marketing, social media, and video production · Comfortable in fast-paced, changing environments · Welding knowledge is a plus Key competencies: · Strong cross-functional collaboration skills · Creative problem-solving mindset · Highly organized with strong attention to detail · Self-driven, proactive, and able to work independently · Energetic, positive, and team-oriented · Passion for marketing, sales, and digital innovation Additional information: · Travel required: up to 20% · Opportunity to develop leadership skills, industry knowledge, and advanced marketing capabilities Shape Your Future with Us! 🚀 #LI-Hybrid #OpenJob #MarCom #Katowice