Global Performance Marketing Specialist

Job description

Location: India or Vietnam Department: Growth and Marketing Report to: Performance Marketing Manager or Senior Manager, App User Acquisition About Us ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan. Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry. Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence. Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world. Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators: Forbes Top 4 Companies Using AI to Transform the World Research Sniper Top 5 Best AI Apps ASU+GSV EdTech 150 CB Insights Top 100 AI Companies Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication. Role Summary You will run paid campaigns for ELSA's app and web products across several markets. You'll rotate between web, Android and iOS, and between markets, so you build broad, hands-on experience in performance marketing. You'll report to either our Performance Marketing Manager or our Senior Manager, App User Acquisition. Your manager will set priorities and help you grow, and you'll work closely with both teams. Key Responsibilities Launch, manage and optimize campaigns on Meta, Google and other channels such as TikTok and Apple Search Ads Track daily performance against targets (spend, CPA, CAC, ROAS) and act on what you see Test audiences, bidding, creatives and landing pages, and share clear learnings Brief designers and creators with data-backed ideas, and report on which creatives work and why Keep tracking accurate: check events and attribution in AppsFlyer, Firebase, internal dashboards and the ad platforms Build simple reports and flag issues early Research competitors and local channels for your markets Use AI tools to speed up reporting, analysis and creative work What You Will Have 2+ years of hands-on paid campaign management on Meta and/or Google Experience with app or web campaigns. We'll train you on the other Comfortable with numbers: you know CPA, CAC, ROAS and conversion rate, and can explain why they move Working knowledge of GA4, and ideally an MMP such as AppsFlyer or Firebase Good eye for creative and curious about what makes an ad work Clear written and spoken English Comfortable working remotely with teammates in India and Vietnam time zones Curious, organized and eager to learn new markets, platforms and tools TikTok, Apple Search Ads or programmatic experience Subscription app or edtech background Experience running campaigns in more than one country What We Offer Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam. Comprehensive employee well-being benefits. Free ELSA Premium courses to polish your language skills Collaborative, international team culture. Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.