Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness! Summary: The Global PR Manager is responsible for executing Huda Beauty's global PR and communications strategy, elevating both brand and founder visibility across media, culture, and social ecosystems. Reporting to the PR Director, this role sits at the intersection of earned media, marketing, and cultural moments, translating the founder's vision into consistent, high-impact narratives on a global scale.Essential Duties and Responsibilities: Execute PR Strategy & Founder VisionExecute the global PR roadmap defined by the PR DirectorTranslate the founder’s vision and voice into strong, consistent narrativesSupport the elevation of both brand equity and founder profile globallyEnsure consistency across corporate and brand communicationsMarketing Coordination & AmplificationAct as a connector between PR and marketing teams (social, influencer, content, brand)Ensure PR moments are fully amplified across all channelsCoordinate launches and campaigns to maximise visibility and coherenceDrive integration between earned media and marketing activationsMedia Relations & VisibilityBuild and manage relationships with top-tier global mediaSecure impactful coverage across traditional press (e.g. Vogue, Business of Fashion, WWD), digital and cultural platformsSupport founder visibility through interviews, profiles, and speaking opportunitiesDrive strong share of voice and consistent media presenceModern PR, Cultural Moments & InnovationEnsure PR stories translate into social relevance and reachWork closely with teams managing platforms like Instagram and TikTokContribute to and execute non-traditional PR ideas, activations, and “hack” momentsIdentify opportunities to create talkability, cultural relevance, and earned buzzSupport amplification through creators, partnerships, and real-time cultural trendsMeasurement & Sentiment TrackingMonitor and report on: visibility and reach, founder and brand authority, share of voice, and sentiment (industry + consumer)Use insights to continuously refine execution and impactRequirementsExperience5–8+ years in PR / Communications within beauty, luxury, fashion, or FMCGExperience across both agency environment (pace, clients, media relationships) and in-house / brand side (ownership, long-term strategy)Experience working in or with founder-led brands or high-profile personalities is a strong plusExposure to global markets and media ecosystemsCapabilitiesStrong executor - able to translate strategy into action with precisionSolid understanding of PR + marketing integrationStrong coordination skills across multiple stakeholders and functionsGood storytelling instincts with attention to detailMindsetHands-on, proactive, and solution-orientedCollaborative and low egoCulturally aware, with strong sensitivity to brand and founder positioningComfortable operating in a fast-paced, founder-led environmentBenefitsMonthly “Self Love Days” – at company discretion Premium Medical/Dental/Vision coverage for employee plus dependents Monthly coaching sessions with our in-house Success Coach Employee discounts on all Huda Beauty products Quarterly product gifting Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: The Global PR Manager is responsible for executing Huda Beauty's global PR and communications strategy, elevating both brand and founder visibility across media, culture, and social ecosystems. Reporting to the PR Director, this role sits at the intersection of earned media, marketing, and cultural moments, translating the founder's vision into consistent, high-impact narratives on a global scale.
Essential Duties and Responsibilities:
Execute PR Strategy & Founder Vision
- Execute the global PR roadmap defined by the PR Director
- Translate the founder’s vision and voice into strong, consistent narratives
- Support the elevation of both brand equity and founder profile globally
- Ensure consistency across corporate and brand communications
Marketing Coordination & Amplification
- Act as a connector between PR and marketing teams (social, influencer, content, brand)
- Ensure PR moments are fully amplified across all channels
- Coordinate launches and campaigns to maximise visibility and coherence
- Drive integration between earned media and marketing activations
Media Relations & Visibility
- Build and manage relationships with top-tier global media
- Secure impactful coverage across traditional press (e.g. Vogue, Business of Fashion, WWD), digital and cultural platforms
- Support founder visibility through interviews, profiles, and speaking opportunities
- Drive strong share of voice and consistent media presence
Modern PR, Cultural Moments & Innovation
- Ensure PR stories translate into social relevance and reach
- Work closely with teams managing platforms like Instagram and TikTok
- Contribute to and execute non-traditional PR ideas, activations, and “hack” moments
- Identify opportunities to create talkability, cultural relevance, and earned buzz
- Support amplification through creators, partnerships, and real-time cultural trends
Measurement & Sentiment Tracking
- Monitor and report on: visibility and reach, founder and brand authority, share of voice, and sentiment (industry + consumer)
- Use insights to continuously refine execution and impact
Requirements
Experience
- 5–8+ years in PR / Communications within beauty, luxury, fashion, or FMCG
- Experience across both agency environment (pace, clients, media relationships) and in-house / brand side (ownership, long-term strategy)
- Experience working in or with founder-led brands or high-profile personalities is a strong plus
- Exposure to global markets and media ecosystems
Capabilities
- Strong executor - able to translate strategy into action with precision
- Solid understanding of PR + marketing integration
- Strong coordination skills across multiple stakeholders and functions
- Good storytelling instincts with attention to detail
Mindset
- Hands-on, proactive, and solution-oriented
- Collaborative and low ego
- Culturally aware, with strong sensitivity to brand and founder positioning
- Comfortable operating in a fast-paced, founder-led environment
Benefits
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 23 million followers, and is currently ranked the 66th most followed account on Instagram. Huda launched Huda Beauty into Sephora in the Dubai Mall in 2013 with a collection of false eyelashes, and has since expanded the range to include an array of lip, eye and cheek products. The brand has since had several record-breaking launches globally, with products now available worldwide at retailers including ShopHudaBeauty.com, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty. Huda Beauty continues to expand across Europe, Asia and the US where the brand is regularly ranked number one against competitors.
Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 23 million followers, and is currently ranked the 66th most followed account on Instagram. Huda launched Huda Beauty into Sephora in the Dubai Mall in 2013 with a collection of false eyelashes, and has since expanded the range to include an array of lip, eye and cheek products. The brand has since had several record-breaking launches globally, with products now available worldwide at retailers including ShopHudaBeauty.com, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty. Huda Beauty continues to expand across Europe, Asia and the US where the brand is regularly ranked number one against competitors.
