Global User Growth Lead
coins
Shanghai
Posted Sep 6, 2024
- Full-time
- Marketing
Job description
### Responsibilities - Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal. - Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis. - Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc. - Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified. - Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries. - Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing. ### Requirements - Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others. - Bachelor degree or above in marketing major or relevant equivalent majors. - Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill. - Proficient in creating promotional plans and using various promotion methods. - Fluent in English is a must. - Proven track record of leading and managing successful teams.