Global VP of Marketing

Job description

## **Global VP of Marketing** Catapult is building the future of sports performance technology, with a mission to **Unleash the Potential** of every athlete and team on earth. We don't just work in the sporting industry; we are actively changing it. Since 2006, our solutions have been leading the way in sports performance software, science, and data, in a world where 1% can literally mean the difference between winning and losing. We work with over 5,000+ teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics. Catapult is a sports technology company that empowers professional teams to make data-driven decisions. We deliver health, performance, video, and AI insights from the locker room to competitive environments, ensuring every decision is an opportunity to gain an advantage, sharpen performance, and build lasting success. The Global VP of Marketing will lead Catapult's global marketing strategy and execution; spanning brand, content and storytelling, digital marketing, product marketing, demand generation, and events. You'll lead a team responsible for building our brand, generating demand and revenue, and expanding our market share, with every initiative tightly aligned to product launches and commercial targets. We're looking for a well-rounded marketing leader: equally fluent in brand and storytelling as in digital execution and data, with hands-on go-to-market experience in a SaaS business and a track record of being held to commercial results. Deep sports tech expertise is a plus, not a prerequisite; we need strong B2B marketing instincts and the ability to pick up the nuances of the category quickly. ## **WHAT YOU’LL DO** **Own Product Launch Success** - Partner with Product and Sales from roadmap through launch, owning go-to-market strategy, positioning, and messaging for every major product and feature release. - Build a repeatable playbook that improves with each release, and be accountable for the commercial impact of every launch. Drive Hands-On, Commercially-Measured GTM - Own the marketing engine from pipeline to revenue, including demand generation, product marketing, and sales alignment, and be comfortable being held to the same commercial KPIs as a SaaS revenue leader (pipeline contribution, CAC, LTV, ARR growth). - Bring a hands-on, in-the-detail approach to GTM execution, be as comfortable reviewing a campaign brief as presenting to the board (would this happen?) **Own Brand & Storytelling** - Define and protect a strong, cohesive brand identity and narrative that positions Catapult as the definitive leader in sports data and performance technology. - Ensure our story is consistent, compelling, and differentiated across every region and channel. **Lead and Develop the Marketing Team** - Build, mentor, and lead a global marketing team, setting strategy and standards, Be accountable for what the team delivers across brand, digital, content, product marketing, and demand gen Report on Impact - Bring a data-driven mindset to the role: track and report marketing's contribution to pipeline, revenue, and brand health, and use that data to sharpen strategy. - Own the marketing budget, allocating it to the channels and partners that drive the best return. ## **WHAT YOU’LL NEED** - Proven success leadingend-to-end product launches, from go-to-market strategy through to measurable commercial impact. - Hands-on GTM experiencein a SaaS-modeled business. Comfortable being held to commercial/revenue KPIs - A track record of building compelling brand and product stories, and equally credible on narrative and positioning as on performance and data. - 10-15+ years in marketing, including 5+ years in a senior leadership role, ideally within B2B SaaS or technology. - Exceptional leadership and team-building skills, with, success managing cross-functional, global resources. - Fluency A/B testing, conversion optimization, and segmentation, and working knowledge with marketing automation, analytics, and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics), of Strong analytical, communication, and presentation skills, with the ability to influence executive-level decision-making. - Experience in sports, tech, or entertainment is a plus, not a requirement. We're prioritizing strong B2B marketing leadership and expect the right candidate to pick up sports tech quickly. ## **WHY CATAPULT?** - We have amazing people. We promise you’ll work with some of the most ambitious, intelligent people in an exciting industry, and do some of the best work of your life. - We encourage our people to engage in constructive, open, and honest communication to make Catapult extraordinary. - We work in a collaborative yet challenging environment to consistently improve our performance, which in turn impacts our customers' performance. - Our workforce spans more than 32 countries. You'll have the opportunity to work with people from multiple nationalities and cultures, and to build your global awareness. - We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance company. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to improve. There is an unlimited opportunity to grow, do more, and do better. **Compensation & Benefits** The target Total Compensation range for this position is $198,127 - $537,772 per year. This range is inclusive of base salary and a target incentive plan (which may include equity, commission, or other bonus structures). Your specific compensation within this range will be determined by factors such as your geographic location, relevant experience, and job-related skills. In addition to this compensation, Catapult also offers generous paid leave and recognized company holidays, and the opportunity to participate in our comprehensive benefits package, including Health, Dental, and Vision insurance, and 401(k) retirement plan with company match. Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet! Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent who can add to our team culture, actively contribute, and be excited about what they do. All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role.