Go-To-Market (GTM) Specialist

Job description

Join Hire Hangar and work with fast-growing global companies while building a long-term career. **Job Title** Go-To-Market (GTM) Specialist **Location** Remote **Time Zone** US Time Zones (EST–PST) **Role Overview** We’re hiring a hands-on **GTM Specialist** to help generate pipeline through inbound, outbound, and content-driven campaigns. This is an **execution-first role** focused on building, testing, and iterating across multiple channels to identify what drives qualified leads and scalable growth. You will work closely with sales and marketing to experiment with GTM strategies, optimize campaigns, and turn successful experiments into repeatable growth channels. **Key Responsibilities** - Execute inbound campaigns across **SEO, content marketing, social media, and earned media** - Run outbound outreach through **cold email, LinkedIn messaging, and light cold calling** - Experiment with **social growth on LinkedIn, X/Twitter, Reddit, and online communities** - Track campaign performance and **optimize strategies to generate qualified pipeline** - Test and iterate on messaging, targeting, and channels to improve lead generation - Collaborate closely with **Sales and Marketing teams** to refine GTM messaging and targeting **Required Qualifications** - **1–4 years of experience** in growth, demand generation, or lead generation roles - Experience with **inbound or outbound lead generation campaigns** - Familiarity with tools such as **HubSpot, Apollo, Outreach, or Salesloft** - Prior remote work experience, fluency with remote collaboration tools (**Slack, Zoom, Google Workspace, Asana, or similar**), and experience working with **US or UK-based companies — non-negotiable** - Strong **execution mindset** with the ability to run experiments and iterate quickly - Comfortable working in a fast-paced, performance-driven environment **Preferred Qualifications** - Experience running **multi-channel growth experiments** - Familiarity with **SEO, content distribution, or social growth strategies** - Experience generating pipeline for **B2B SaaS or tech products** - Exposure to **data-driven marketing or performance tracking** **Tools & Technology** - **HubSpot, Apollo, Outreach, Salesloft (or similar)** - **LinkedIn, X/Twitter, Reddit, community platforms** - **Google Analytics, spreadsheets, marketing dashboards** - **Content and campaign management tools** We connect top talent with vetted employers, competitive pay, and real growth opportunities.