Graphic Designer (Digital)

Job description

**About Lovepop** Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually). Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold). We live by our four values: engineering, hunger, magic, and connection. The opportunity ahead of us is large, exciting, and meaningful. We seek A+ talent to help us become the #1 online card destination in the US. **About the role** As Graphic Designer (Digital), your mission is to produce high-performing creative assets for Lovepop’s digital marketing channels — primarily Email Marketing and Acquisition Ads (Facebook, Instagram, TikTok) — while supporting PDP, storytelling, and packaging design as needed. ### Accountabilities **1. Email Marketing Assets (40-45% of time)** - Design weekly email campaigns: newsletters, promotional emails, automation flows (welcome series, abandoned cart, post-purchase) - Ensure email assets are fully responsive across all devices (desktop, mobile, tablet) - Adhere to Lovepop brand guidelines while optimizing for KPIs: Open Rate (OR), Click- through Rate (CTR), Conversion Rate (CVR) - Collaborate with the Email Marketing Specialist on A/B testing of thumbnails, subject visuals, and CTA designs **2. Acquisition Marketing Creatives (35-40% of time)** - Design ad creatives for Facebook, Instagram, and TikTok (static + carousel + simple motion) - Produce multiple variations per campaign for A/B testing (5-10 versions/campaign) - Track performance data and iterate based on insights from the Performance Marketing team - Maintain regular creative refresh cycles to combat creative fatigue **3. PDP & Storytelling Pages Support (10-15% of time)** - Support design of Product Detail Page visuals and landing pages as needed - Create storytelling assets in partnership with Marketing and Content teams **4. Packaging & Catalog Support (5-10% of time)** - Backup for the Graphic Designer (SAS/Print) on packaging or catalog production when needed - Ensure brand consistency between digital and print assets ### Qualifications - 1-3 years of graphic design experience in e-commerce, agency, or brand environments (B2C preferred) - Strong proficiency in Adobe Suite: Photoshop, Illustrator, InDesign - Strong proficiency in Figma for collaborative design and prototyping - Portfolio demonstrating clear capability in email design and performance marketing creatives - Basic understanding of performance metrics (CTR, CVR, ROAS) and how design impacts them - Strong English reading and writing skills to collaborate with our Boston team **Strong Plus** - Hands-on experience with AI & automation tools in workflow: Magnific, Adobe Firefly, N8N, or equivalent — as we are actively building an AI-driven workflow - Experience working with international brands or the US market - Basic motion design capability (After Effects, Canva motion, or CapCut) - Aesthetic sensibility for paper art, craft, or lifestyle/gifting brands - Mentoring potential (with growth path to Senior Designer in Phase 2)