Graphic Designer (Webtonic)

Job description

Role Overview About Web Tonic Web Tonic is a done-for-you digital marketing agency serving B2B and B2C businesses generating $2M–$300M in annual revenue (Or spending at least 15k per month in ads). We operate as a full-stack execution partner — not advisors — across paid media, SEO, web development, landing page production, and marketing automation. Our clients span North America, Europe, MENA, and APAC. This role is embedded in the core delivery engine. You’ll be designing landing pages, wireframes, and ad creatives that directly impact client revenue — not decorating slide decks. What This Role Looks Like This is not a “make it pretty” role. You’re a performance-minded designer who understands that every pixel has a conversion job to do. About 60% of your time will be spent designing landing page mockups and wireframes in Figma for service-based and eCommerce clients — taking conversion briefs, brand guidelines, and campaign strategies and turning them into high-converting page designs ready for development handoff. The other 40% is dedicated to static ad creatives for Meta Ads and Google PMax campaigns. What makes this role different: you don’t just design — you think. You understand direct response principles, conversion hierarchy, and why certain layouts outperform others. You study what’s working in paid media and bring that intelligence into every design you deliver. Key Responsibilities Landing Page Design (Core) - Design landing page wireframes and high-fidelity mockups in Figma for service-based and eCommerce clients, optimized for conversion - Translate campaign briefs, offer structures, and audience insights into clear visual hierarchies — hero sections, benefit blocks, social proof, CTAs - Build responsive page designs (desktop + mobile) following direct response best practices: above-the-fold clarity, scannable layouts, friction-reducing form design - Create design systems and reusable component libraries in Figma to accelerate page production across client accounts - Deliver organized, developer-ready Figma files with proper naming conventions, auto-layout, and clear spacing/typography specs - Iterate on existing landing pages based on A/B test results and performance data — not just aesthetic preferences Ad Creative Design (Static) - Design static ad creatives for Meta Ads (Facebook/Instagram) and Google Performance Max campaigns across multiple formats and placements - Produce scroll-stopping visuals that balance brand consistency with direct response performance — bold headlines, clear value propositions, strong CTAs - Create ad creative variations for A/B testing: different hooks, layouts, color treatments, and copy arrangements - Work from creative briefs and campaign strategies to produce assets that align with funnel stage (TOFU, MOFU, BOFU) - Maintain a library of ad templates and design assets for rapid iteration across client accounts - Understand platform-specific requirements: safe zones, text density guidelines, aspect ratios, and format specs for each placement Design Strategy (Differentiator) - Proactively pitch layout concepts, creative angles, and visual approaches based on what’s converting in paid media - Advise on landing page structure and content hierarchy based on direct response principles and conversion data - Analyze competitor landing pages and ad creatives — bring data-backed design recommendations to the table - Collaborate with the paid media team to ensure creative output is aligned with campaign objectives and audience targeting - Understand the difference between brand-first and performance-first design, and tailor outputs accordingly Operations & Collaboration - Work closely with the paid media specialists, strategists, and account managers to align design output with campaign performance goals - Meet turnaround deadlines with consistent quality, volume, and communication - Organize and maintain a design asset library in Figma for easy retrieval and reuse across client accounts - Incorporate feedback quickly and cleanly — revisions are part of the workflow, not an afterthought Required Skills & Experience - 2+ years of experience designing landing pages, wireframes, or conversion-focused web pages for agencies, SaaS, eCommerce, or service-based businesses - Advanced Figma proficiency: auto-layout, components, variants, design systems, responsive design, and developer handoff - Proven portfolio of static ad creatives for Meta Ads, Google PMax, or equivalent paid media platforms - Strong understanding of direct response design principles: visual hierarchy, conversion flow, CTA placement, trust signals, and friction reduction - Experience designing for both service-based (lead gen) and eCommerce (product/DTC) contexts - Solid grasp of paid media fundamentals: knowing what creative performs for TOFU vs. BOFU, how to structure ad variations for testing, and how platform placement affects design choices - Ability to translate written briefs into clear, compelling visual layouts without heavy creative direction - Strong typographic sense and layout discipline — clean grids, intentional whitespace, readable hierarchy - Experience with design tools beyond Figma: Adobe Photoshop, Illustrator, or Canva Pro for rapid asset production - Strong written English (required) — ability to incorporate, edit, or suggest headline and CTA copy within designs - Portfolio of landing page designs and/or ad creatives with a clear focus on conversion performance Nice to Have - Experience working with B2B SaaS, digital agencies, or professional services brands - Familiarity with landing page builders (Unbounce, Instapage, Webflow, or Elementor) and their design constraints - Experience with AI-assisted design tools (Midjourney, Adobe Firefly, or equivalent) for asset generation and ideation