Group Brand Manager - Vaccines

Job description

Job Summary We are seeking a dynamic and experienced individual to Lead the development and execution of go-to-market strategies, Launch planning and execution, brand management, and omnichannel marketing plans for India's firts Dengue vaccine launch, ensuring alignment with business goals and market trends. Drive awareness, access and growth amongst HCPs mastering stakeholder engagement while monitoring performance, managing budgets, and delivering innovative solutions to make Dengue vaccination biggest launch in Vaccines industryWe are seeking a dynamic and experienced individual to Lead the development and execution of go-to-market strategies, Launch planning and execution, brand management, and omnichannel marketing plans for India's firts Dengue vaccine launch, ensuring alignment with business goals and market trends. Drive awareness, access and growth amongst HCPs mastering stakeholder engagement while monitoring performance, managing budgets, and delivering innovative solutions to make Dengue vaccination biggest launch in Vaccines industry Roles & Responsibilities • You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives. • You will be responsible for New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams. • You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections. • You will be responsible for Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals. • You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals. • You will be responsible for leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention. • You will be responsible for sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance. Educational qualification- A graduate degree in any Science stream Minimum work experience- 7-10 years of experience in Product Management in pharmaceutical Skills & attributes Technical Skills • Understanding of Indian Pharmaceutical industry- competition, customer behaviour and prescription habits. • Strategic mindset to develop and implement long-term product strategies that align with the company's overall business objectives. • Analytical skills to assess market trends, competitor activities, and customer needs for the products in the portfolio. • Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio. • Excellent communication skills to convey complex scientific and medical information to diverse audiences, including healthcare professionals, internal teams, and stakeholders. • Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies. • Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates. Behavioral Skills: • Proactive and visionary mind-set • Strong networking skills • Effective people management abilities • Adaptability and change management skills • Strategic orientation and decision-making capabilities About the Department Global Generics India Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market. Benefits Offered At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself. Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. For more details, please visit our career website at Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait . We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets). ‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.