Group Digital Product Manager, Marketing

Job description

Group Digital Product Manager, Marketing Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. Position Summary: Many patients with mitral and tricuspid valve disease experience significant delays between diagnosis and treatment. In this new role on the Transcatheter Mitral and Tricuspid Therapies (TMTT) team, you will lead the product management of AI-enabled screening and patient identification solutions that help clinicians recognize appropriate patients and accelerate referral to heart teams and treatment. You'll work alongside our Advanced Innovation & Technology team from requirements through global launch. How you will make an impact: Translate voice of customer and voice of business into clear product requirements for AI-enabled MR and TR screening solutions Represent TMTT as part of a cross-functional development team Provide marketing input to intended use, claims and workflow design, partnering with AI&T Build the business case, value proposition and commercial model, and define target segments and positioning with global and regional teams Lead global launch readiness, including messaging, customer materials, sales training inputs and adoption plans Plan and manage marketing workstreams, timelines, and risks to deliver on time and within scope Track adoption and customer feedback after launch, and feed results back into the roadmap This is an on-site position based in Irvine, CA What you'll need (Required): Bachelor’s Degree in related field Minimum 10 years of work experience or equivalent work experience based on Edwards criteria Required OR Master's Degree or equivalent in related field, 8 years of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred What else we look for (Preferred): Proven successful project management skills Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards Extensive understanding of internal and external product and market Extensive understanding of related aspects of marketing concepts and principles Ability to build and coach other's to create market models with supporting assumptions in order to determine key financial metrics and market opportunity Ability to create comprehensive marketing strategies with supporting plans and the ability to execute. Possess the ability to measure and track performance/success of programs/initiatives Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics. Ability to assess and understand market share, pricing, ASPs, competitive dynamics Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks Strict attention to detail Experience defining requirements for and launching a digital health, AI-enabled or software product that achieved real adoption Working knowledge of how software as a medical device is developed, including design controls, verification and validation, and FDA SaMD guidance, as a partner to R&D, Regulatory, and Quality Understanding of how AI features fit into clinical workflows Experience gathering and interpreting voice of customer through interviews, advisory boards and usability research Experience on a cross-functional core team for a new product development program Global or multi-region launch experience Comfort with product analytics and adoption measurement Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families. For California (CA), the base pay range for this position is $145,000 to $205,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website. Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.