Group Integrated Marketing and Communications Manager

Job description

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. How you'll make an impact: This role supports the development and execution of integrated brand and marketing initiatives that advance business-unit priorities, product launches, and market development efforts, while contributing to a modern digital influence strategy that shapes perception and drives adoption. It activates established digital opinion leader networks and helps connect digital channels, social sentiment insights, public relations, and executive visibility to strengthen brand credibility and full‑funnel impact. The role also contributes to insights and performance measurement, supports cross-functional execution, manages agency partners and budgets, and helps drive scalable processes that enable efficient, high-quality marketing delivery across all touchpoints. Lead, evolve and execute a digital influence strategy, activating established networks of HCP/opinion leaders to drive credible, peer-to-peer engagement and amplify data-driven messaging. Orchestrate a connected influence ecosystem, integrating digital channels, social sentiment insights, public relations, and executive visibility to strengthen reputation and drive full‑funnel impact. Support the development and management of content strategies and workflows, ensuring consistent, on-brand engagement across owned and paid channels. Partner with product marketing to deliver insight-driven, locally relevant messaging that ensure a consistent and seamless global customer experience. Collaborate with product marketing on positioning, value propositions, messaging frameworks, and naming to ensure content alignment across channels. Utilize market research and analytics to translate insights into actionable strategies and establish performance frameworks to measure ROI and optimize impact. Scale and optimize marketing channels and tactics including digital, social, and emerging media within an integrated, full‑funnel ecosystem. Lead cross-functional coordination with product, clinical, regulatory, legal, and corporate communications teams to ensure compliant, high-quality execution. Manage agency and external partners, setting strategic direction, prioritizing workstreams, and overseeing budgets to ensure high-quality delivery and efficiency. Execute public relations and thought leadership initiatives, including media engagement and executive visibility strategies, to elevate brand authority. Ensure consistent application of brand guidelines and champion the corporate and BU portfolio across all global touchpoints. Build and optimize scalable processes, workflows, and governance models to improve efficiency, communication, and execution. What you'll need (Required): Bachelor's Degree in related field with 10 years experience of work experience or equivalent based on Edwards criteria Required or Master's Degree with 8 years of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria What else we look for (Preferred): • Proven successful project management skills • Proven expertise in Microsoft Office Suite • Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives • Recognized as an expert in own area with specialized depth within the organization • Extensive knowledge and understanding of brand strategy • Extensive knowledge and understanding of brand communication channels; print, digital and new media production • Extensive understanding of related aspects of brand marketing concepts and principles • Strict attention to detail • Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization • Ability to manage competing priorities in a fast paced environment • Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management • Consult in project setting within specific marketing area • Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families. For California (CA), the base pay range for this position is $139,000 to $196,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website. E dwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities. COVID Vaccination Requirement Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.