Group Product Manager - US Marketing

Job description

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This is an on-site role based at our corporate headquarters in Irvine, California. How you’ll make an impact: The Group Product Manager, US Marketing will develop and execute an annual product marketing plan, including a variety of marketing/related activities to effectively market Edwards existing products to constituents including physicians, hospital staff, and the Edwards field team (e.g., sales representatives, clinical specialists). Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives Lead major projects for the Congress Management process Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition) Define and build a body of clinical and economic evidence that supports the regional value proposition Lead digital marketing for both account-based targeted outreach and broader awareness Manage budgets related to product line, campaigns and projects Analyze clinical and market data to assess regional impact of potential product launches Lead significant process or corporate initiatives that impact and bring value to the marketing organization Other incidental duties What you’ll need (Required): Bachelor's Degree in related field with a minimum of 10 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria OR Master's Degree in related field with a minimum of 8 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria What else we look for (Preferred): Marketing experience in life sciences industry (medical device a plus) Experience directly engaging sales reps, clinical specialists and physicians (interventional cardiologists a plus) Experience leading cross-functional teams on a product launch Experience working in life sciences sales Digital marketing experience Account Based Marketing experience (i.e., tailored messaging to customers) Proven successful project management skills Proven expertise in Microsoft Office Suite Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives Extensive understanding of broad market research design, experience developing market research programs and demonstrates an in-depth understanding of commercial goals behind research Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics. Ability to assess and understand market share, pricing, ASPs, competitive dynamics Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization Ability to manage competing priorities in a fast-paced environment Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families. For California (CA), the base pay range for this position is $145,000 to $205,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website. Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.