JOB TITLE: Group Sales Executive, Multiple Roles: Youth Sports & Corporate Groups
DEPARTMENT: Ticket Sales & Service
REPORTS TO: Manager, Group Sales
FLSA: Full-Time, Non-Exempt
TYPE: Individual Contributor
OUR CLUBS
Seattle Sounders FC and Seattle Reign FC are united as one soccer family, driven by a shared commitment to excellence, growth, and impact on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.
POSITION SUMMARY
Seattle Sounders FC and Seattle Reign FC are seeking motivated, relationship-driven sales professionals to join our Group Sales team. We are hiring for multiple group sales opportunities, with placement determined by experience, strengths, and business needs.
These roles are responsible for driving group ticket revenue by acquiring, developing, and growing relationships with organizations throughout the greater Seattle region. Depending on background and fit, candidates may focus on one or more areas, including youth sports organizations, corporate and enterprise accounts, schools, community groups, hospitality buyers, and other high-potential group sales segments.
The ideal candidate is competitive, proactive, and energized by building relationships, creating memorable matchday experiences, and growing the fan bases of both Sounders FC and Reign FC.
While all roles will contribute to group sales revenue across both clubs, candidates may be placed into one of the following focus areas:
Youth Sports
Owns the youth sports category across Seattle Sounders FC and Seattle Reign FC, building relationships with clubs, leagues, academies, recreational programs, and schools throughout the region. The focus is on converting youth sports organizations into group ticket buyers and long-term partners, while developing scalable youth-focused programming and matchday experiences that connect the next generation of fans to both clubs. This role is best aligned to a relationship-driven seller with a passion for soccer and strong familiarity with the Pacific Northwest youth sports landscape.
Corporate Group Sales
Focuses on driving group ticket revenue across Seattle Sounders FC and Seattle Reign FC by developing corporate, enterprise, and other high-value group accounts. The focus is on identifying organizations with strong revenue and multi-year growth potential, selling ticket products, hospitality packages, and customized group experiences that deepen client relationships with both clubs. This role is best aligned to a competitive, self-motivated seller who is skilled at building business relationships, managing a pipeline, and consistently achieving sales goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Meet or exceed established sales goals through outbound prospecting, strategic account planning, client meetings, and consistent pipeline management across Seattle Sounders FC and Seattle Reign FC.
- Identify, develop, and close new group sales opportunities across assigned segments, which may include youth sports organizations, schools, community groups, corporate clients, enterprise accounts, hospitality buyers, and other high-potential organizations.
- Build and manage a robust pipeline of prospects through self-sourced leads, inbound inquiries, referrals, market research, community relationships, and strategic outreach.
- Sell a full menu of ticket products across both clubs, including group tickets, premium seating, hospitality packages, customized matchday experiences, and special event opportunities.
- Develop customized proposals, sales presentations, stadium tours, and group experience concepts tailored to the needs of prospective clients and partners.
- Build and maintain strong relationships with key decision-makers, including corporate leaders, youth sports administrators, coaches, school athletic departments, community partners, and existing group accounts.
- Create and execute innovative group experience programs, promotional matchday events, youth-focused activations, and in-stadium experiences that drive revenue and grow the fan base for both clubs.
- Collaborate with internal teams, including Marketing, Social Impact and Fan Engagement, youth soccer development, Ticket Operations, and Ticket Service, to identify opportunities and deliver high-quality client experiences.
- Represent both clubs at matches, community events, youth sports tournaments, external activations, client meetings, and other in-market events.
- Cross-sell and up-sell ticket products and experiences across Sounders FC and Reign FC where applicable.
- Provide excellent service to prospects and clients, including handling inbound inquiries and resolving client issues with professionalism, urgency, and care.
- Maintain accurate, up-to-date records of all client interactions, sales activity, pipeline movement, and account information in the CRM system.
- Ability to responsibly use emerging technologies, including AI-enabled tools, to improve communication, member engagement, workflow efficiency, and service delivery.
- Contribute to a collaborative, high-performing sales culture through communication, accountability, creativity, and a willingness to learn.
- Other duties as assigned.
QUALIFICATIONS
- Professional sales experience, preferably in sports, live entertainment, hospitality, events, membership, partnerships, or another relationship-driven sales environment.
- Demonstrated ability or strong potential to generate new business, manage a sales pipeline, and build long-term client relationships.
- Experience in group sales, enterprise or corporate sales, premium sales, hospitality sales, or youth sports sales is a plus.
- Established relationships within the Pacific Northwest youth sports, school athletics, corporate, community, or business landscape are strongly preferred for certain placements.
- Ability to communicate clearly and professionally with a wide range of audiences, from coaches and school administrators to corporate decision-makers and senior leaders.
- Proactive, self-motivated, and results-driven, with the ability to generate self-sourced leads and take ownership of assigned goals.
- Resilient and coachable, with the ability to receive feedback constructively and adapt in a fast-paced environment.
- Strong time-management skills, attention to detail, and ability to manage multiple prospects, accounts, events, and deadlines at once.
- Creative and innovative thinker who can develop compelling group experiences and tailored sales solutions.
- Ability to drive independent results while thriving as part of a collaborative team.
- Passion for soccer, live sports, and growing the fan bases of Seattle Sounders FC and Seattle Reign FC.
- Experience using Salesforce, Archtics, or similar CRM / ticketing systems preferred.
- Committed to principles of diversity, equity and inclusion, and to living organizational values and the to the organizational mission: Create Moments, Enrich Lives, and Unify & Uplift Through Soccer, in all interactions with colleagues, partners, vendors, and fans.
- Bilingual or multilingual a plus (English/Spanish).
For consideration at the top of the pay range:
- Proven track record of consistently meeting or exceeding sales goals.
- Experience generating self-sourced leads and managing a robust book of business.
- Ability to close larger, more complex, or higher-value group sales opportunities.
- Experience building long-term relationships with corporate, youth sports, community, or enterprise-level accounts.
- Ability to develop customized sales strategies, proposals, and matchday experiences with limited direction.
- Experience mentoring, supporting, or informally leading other sales team members.
WORK ENVIRONMENT
- This role requires regular on-site presence, Monday-Thursday, at our Headquarters & Training Facility in Renton, WA, as part of a hybrid work arrangement, as well as matches at Lumen Field, events and meetings in market as needed.
- Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
- Must be able to facilitate own local travel.
- Must reside within Washington state upon date of hire.
- Must be eligible to work in the US without sponsorship.
- Responsibilities include regular work outdoors and may require standing for long periods of time, as well as some lifting of up to 20 pounds.
COMPENSATION, BENEFITS & PERKS
We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people.
The hourly range for this position is $22.00–$34.00. Positioning within the range at time of offer is based on job-related knowledge, skills, experience, internal equity, and current market conditions.
In addition to financial compensation, we provide a comprehensive benefits package designed to support your overall well-being and professional growth, including:
- Comprehensive Healthcare Coverage: We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents. For employees enrolled in our HSA healthcare plan, we provide employer contributions to a Health Savings Account (HSA) — $1,000 per year for employee-only coverage and $2,000 per year for spouse or family coverage.
- Generous Paid Time Off & Leave: We offer unlimited paid vacation, paid company holidays, and paid sick leave in compliance with Seattle’s Paid Sick and Safe Time ordinance. We also provide paid bereavement leave and paid jury duty leave to support you during life’s critical moments.
- Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
- Fertility & Family-Building Support: We provide a $10,000 lifetime maximum fertility benefit through our healthcare plan to support employees in their family-building journeys. This benefit includes coverage for infertility treatment, IVF, IUI, embryo transfer, fertility preservation, and related medications.
- Inclusive Parental Leave: Our gender-neutral parental leave program provides 12–16 weeks of paid leave, inclusive of Washington Paid Family & Medical Leave (PFML), giving new parents the time and support they need during this important life stage.
- Peace of Mind Coverage: Employer-paid long-term disability coverage, as well as basic life insurance and accidental death & dismemberment (AD&D) coverage, providing financial protection and peace of mind for you and your family.
- Exclusive Perks: Enjoy complimentary tickets to matches and employer-funded ORCA cards for public transit, making it easier for you to experience the excitement firsthand.
- Continuous Growth Opportunities: We invest in your learning and development through various programs, resources, and experiences that support growth, internal mobility, and career advancement.
- Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.
The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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