Growth and Demand Generation

Job description

## About Vitalize Our Vision: Unlock Healthcare's Full Capacity Health systems still run critical operations like staffing, labor planning, and capacity on spreadsheets, phone calls, and guesswork. Vitalize is building the AI operating system for how health systems manage labor and capacity. The impact is real: we save hospitals millions in unnecessary labor spend, give clinical leaders back 10–20 hours every week, and are often the reason staff and leaders stay. We’re trusted by leading health systems across the country and have raised more than $31M from top healthcare and technology investors, including our own customers. ## Our Values We hire and grow everyone against the same four values. Each one comes from a real Vitalize story. Interview with us to hear them! - **🚗 Push the Car.** Step in regardless of role. We help wherever we're needed, own problems end to end, and don't stay in our lane. People can count on us. - **🏥 Premier 1K.** We show up for our customers, always. Nearly everyone visits a customer site in their first month, and customer feedback informs everything we do. - **🗣️ Run Towards the Ugly.** Name the ugliest truth first, then propose the fix. Candor over comfort. We call out what's broken and never get complacent. - **💡 Think Bigger Fridays.** See the gap, fill it. No permission required. Every decision is an experiment: we run it, let the results decide, and drive real impact from day one. ## About Marketing We’re building Marketing to shape how the world understands Vitalize. Our job is to tell Vitalize’s story, build our brand, create demand, and bring new products and features to market. We stay close to our customers and turn what we’re building and the outcomes we’re driving into clear, compelling stories. Marketing is the fabric that stitches together that language for how Vitalize is talked about across product, customers, and recruiting. As an early member of the team, you’ll help shape what great marketing looks like here ## The Role We’re looking for our first Growth & Demand Generation hire to build Vitalize’s demand engine from the ground up. You’ll own how we reach and engage the health systems and leaders we want to work with, turning marketing into qualified pipeline for the business. You’ll partner closely with Sales to identify our highest-priority accounts, build campaigns that break through, and determine which channels and investments actually move sales. This is a hands-on builder role. You’ll experiment quickly, measure what works, and turn those learnings into a repeatable growth engine as Vitalize scales. ## What You'll Do - **Build our demand engine.** Develop and execute the strategy for creating qualified pipeline across our target health systems. - **Own campaigns end to end.** Build and execute campaigns across email, paid, events, webinars, content, account-based marketing, and new channels worth testing. - **Build our account-based motion.** Find creative ways to reach and engage executives and clinical leaders at the health systems we most want to work with. - **Own the growth budget.** Manage and allocate budget across channels, continuously evaluating performance and shifting investment toward what drives the strongest pipeline and ROI. - **Partner closely with Sales.** Align on priority accounts, buyers, messaging, and campaigns, with a tight feedback loop around what is and isn't working. - **Experiment and iterate.** Test channels, messaging, audiences, and campaigns quickly, then use the results to determine where we should invest. - **Turn our story into demand.** Partner with Brand and Product Marketing to turn customer outcomes, company stories, and product launches into opportunities to reach new buyers. - **Own the funnel and the numbers.** Understand performance from first touch through qualified opportunity, track pipeline contribution and ROI, and continuously improve conversion. - **Build for scale.** Establish the systems, measurement, processes, and playbooks that will allow our growth engine to scale with Vitalize. ## What You'll Bring - 4+ years of experience in growth, demand generation, or B2B marketing - A track record of building programs that generated measurable pipeline and revenue, not just leads or engagement - Experience marketing to enterprise buyers, ideally within a complex or long sales cycle - Experience building account-based marketing programs for a defined set of high-value accounts - Experience managing a meaningful marketing budget and making investment decisions based on pipeline, conversion, and ROI - Strong analytical instincts and comfort using data to decide what to test, stop, and scale - Creativity in finding new ways to reach hard-to-access buyers - A strong understanding of how Marketing and Sales work together to create pipeline - The ability to move between strategy and hands-on execution - A builder mentality. You’re excited to create the playbook, not inherit one - A bias toward experimentation, learning, and moving quickly Healthcare experience is a plus, but curiosity, commercial judgment, and the ability to quickly understand our customers matter more. ## Benefits - Medical, dental, and vision insurance - 401(k) with company match - Flexible PTO - Unlimited travel budget to visit customer sites - Bi-annual company off-sites - Free meals in-office - $5,000 relocation bonus - Desk setup reimbursement - Commuter benefits - Monthly gym/wellness stipend - An awesome office in Jackson Square, steps from the water