Growth & Brand Specialist

Job description

About Us Luzia is Europe's fastest-growing AI consumer company, redefining conversational AI with cutting-edge LLMs and an unparalleled user experience. We're on a mission to make Luzia the go-to AI personal assistant for millions of users across Latin America. ⚡ 80M+ users worldwide in under 3 years 🌎 LatAm is 60%+ of our user base 🚀 Backed by Khosla Ventures, Prosus Ventures, A-Star, Monashees and more The Role We're looking for a growth-minded marketer to join our Growth team in Brazil, own paid acquisition and CRM/engagement work that keeps our Brazilian user base growing and active, while working on BR social content end-to-end in close partnership with Brand. You'll work hands-on with performance data, turning what you learn from paid and CRM campaigns into sharper content and creative decisions. This is a hybrid role by design: growth execution with real creative ownership on the brand side too. What makes you the ideal candidate 3+ years in growth or performance marketing, with hands-on creative production Hands-on experience running paid campaigns (Meta, Google, TikTok Ads) You make the creative, not just the brief: static and video ads for paid, using design tools and AI generation Exposure to a CRM/lifecycle tool (CleverTap or similar) Data-driven: you look at performance, not just vibes, and let it shape what you create next Deep, current fluency in Brazilian social media — trends, creators, viral formats, what makes an ad actually land A sharp creative eye paired with a proactive, end-to-end ownership mindset Native/fluent Portuguese; comfortable working in English How you'll make a difference Run and optimise campaigns in Meta, Google and TikTok Ads Produce ad creative for paid: static, video, and AI-generated variants, and iterate on what performs Support CRM/lifecycle campaigns (push, in-app, WhatsApp) Drive BR social content — spot trends, then create and execute across paid and organic Turn creative performance data into sharper content decisions Occasionally support in-market events and user research Working model This is a hybrid role based in our Sao Paolo office - you’ll combine working from our office and working from home Equal opportunity Luzia is an equal opportunity employer. We hire based on what you build and how you think. Ready to build with us? Apply via the link below, attaching your CV in English. We read every application