Growth & Campaign Manager- APAC

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. Responsibilities - Develop and execute localized growth strategies and marketing campaigns to drive user acquisition, engagement, and retention in the local market. - Plan, manage, and optimize end-to-end campaigns across online and offline channels, including product launches, seasonal promotions, partnerships, and brand initiatives. - Work closely with cross-functional teams including Product, Operations, BD, Compliance, Creative, and Regional Marketing to ensure campaigns are aligned with business priorities and local market needs. - Analyze campaign performance and user behavior data to generate actionable insights and continuously improve campaign effectiveness. - Identify market trends, competitor activities, and user preferences in Korea to inform growth opportunities and campaign planning. - Collaborate with local and regional partners, influencers, communities, and media channels to expand market reach and strengthen brand presence. - Own campaign calendars, execution timelines, and reporting, ensuring projects are delivered on time and with high quality. - Support localization of global campaigns and tailor messaging, content, and channel strategy for the local audience. - Monitor budget allocation and campaign ROI, ensuring efficient use of resources and strong business impact. - Drive experimentation and test-and-learn initiatives to uncover new scalable growth channels and tactics. Requirements - 5+ years of experience in growth marketing, campaign management, digital marketing, or related roles, preferably in tech, fintech, crypto, or internet companies. - Strong understanding of the local market, including local user behavior, digital trends, media landscape, and cultural nuances. - Proven track record of planning and executing successful growth or marketing campaigns with measurable results. - Strong analytical skills with the ability to interpret data, track KPIs, and translate insights into strategy. - Experience working cross-functionally in a fast-paced, high-growth environment. - Excellent project management skills with strong attention to detail and execution ability. - Familiarity with performance marketing, CRM, lifecycle campaigns, partnerships, and community-led growth is a plus. - Knowledge of the crypto/Web3 industry is highly preferred. - Fluency in Korean and professional proficiency in English required to collaborate with global stakeholders. **Why Binance** - Shape the future of finance - Collaborate with world-class talent in a user-centric global organization with a flat structure - Tackle challenging projects in a fast-paced and innovative enviornment with autonomy - Thrive in a results-driven workplace with opportunities for career growth and continuous learning - Competitive salary and company benefits - Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you acknowledge that you have read our [Candidate Privacy Notice](https://www.binance.com/en/candidate/privacy/notice). We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.