Growth, Digital

Job description

ABOUT CLAY Our mission is to help organizations turn any growth idea into reality. We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers https://clayrun.notion.site/Wall-of-Love-b243f2b67607438b9fad99341e6b8d47 — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research. In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue. In 2026, we announced our second employee tender offer https://www.nytimes.com/2026/01/28/business/dealbook/clay-start-up-tender-offers.html in 9 months at a new $5B valuation. We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members. Some things to know about us: - Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack. - Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more. - All employees can work for free with world-class coaches who specialize in creativity, management, and more. - Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf. - Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press. Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page! GROWTH, DIGITAL @ CLAY We're hiring someone to own and scale Clay's paid digital motion across platforms - Google, LinkedIn, Meta, and beyond - to reach our enterprise accounts. You'll own our paid programs end-to-end: keyword strategy, landing page alignment, bid management, audience targeting, and the measurement framework that ties spend to pipeline. Beyond the core channels, you'll have real autonomy to experiment: Reddit, X, connected TV, or wherever the data takes you. You build the case, run the test, and own the call on what to scale. If you've built a paid channel from scratch before, think in pipeline rather than impressions, and want to own a pipeline goal, this is the role. WHAT YOU'LL DO Build and scale paid across channels - Build and run our paid ads programs across Google, Bing, LinkedIn, and Meta: keyword strategy, campaign architecture, bid management, audience targeting, landing page alignment, and conversion tracking. - Focus all spend on our highest-value enterprise accounts and the self-serve accounts showing signs of enterprise intent. - Build the measurement framework: CPL, CPQL, tier mix, and pipeline contribution. Every dollar of spend should be traceable to an outcome. - Maintain and optimize our Conversion API (CAPI) setup to ensure accurate signal passing back to ad platforms. - Stay close to the numbers: if something isn't converting, diagnose it and fix it. If something is working, scale it. Experiment and expand across new channels - Once SEM is running, make the call on where to test next: Reddit, X, connected TV, or other channels you can build a case for. - Run the experiments, read the results, and decide what to scale. Own the number - Carry a pipeline goal on paid, shared with the Growth and Sales teams and measured in qualified leads, meetings, and opportunities. - Work in lockstep with Growth, Ops, and Brand so the feedback loop is tight and the whole motion gets sharper over time. WHAT YOU'LL BRING - Paid advertising experience. You've owned paid programs end-to-end - search, social, or both - across keyword strategy, audience targeting, bidding, landing page alignment, and measurement. - Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not impressions or clicks. You're comfortable building simple models, reading dashboards without prompting, and owning a number. - Builder DNA. You've gone 0→1 on a channel before - created structure where none existed, figured out what works, and scaled it. - Cross-functional instinct. You work naturally with creative, ops, and sales. You gather insight from a sales rep, turn it into a campaign brief, run it, and report back without needing a coordinator in the middle. - Comfort with B2B SaaS buying dynamics. You understand how enterprise deals actually move (including how self-serve usage can signal enterprise intent) and can design campaigns that work across a long, multi-stakeholder sales cycle. - Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own. NICE TO HAVE - Experience with the modern GTM stack (Clay, Salesforce, outbound platforms). - Experience running connected TV, Reddit, or X campaigns.