Growth Director

Job description

About So Shall We We partner with mid‑market owners and executives in the US to drive bottom‑line growth with mutual upside. A rare combination of consulting, full-stack execution and aligned incentives to eliminate what is wrong with the agency model. We are what remains. We make growth feel easy. Because your growth is our business. Your Mission As a Growth Director, you’ll be the strategic architect and leader of a POD, overseeing the holistic growth engine for our key clients. You will be given complete ownership of the client’s growth roadmap. Your mission is to move beyond just paid media, leading a 360° strategy that integrates performance, CRO, retention, and business intelligence. You’ll be accountable for scaling businesses from a high-level perspective, managing and growing a multidisciplinary team to deliver sustainable, long-term impact. You will have ownership of your own P&L, with an incentive structure aligned to the performance of your business unit. What You’ll Do Growth Strategy & POD Leadership - Design and steer the 360° growth roadmap for clients, aligning performance marketing with overall business goals. - Lead and mentor a team of specialists (Performance, Creative, CRO), ensuring excellence in execution and a unified strategic direction. - Own high-level media planning and cross-channel budget allocation, optimizing for bottom-line profitability rather than just platform metrics. Full-Funnel & Ecosystem Optimization - Oversee the entire customer journey, identifying growth levers in acquisition, activation, and retention to build a cohesive growth loop. - Drive the strategy for landing page architecture, funnel optimization, and CRM integration to maximize the efficiency of every dollar spent. - Collaborate with the CEO and senior stakeholders to refine the agency’s growth frameworks and proprietary methodologies. Data Intelligence & Strategic Reporting - Translate complex data sets into high-level business insights, focusing on North Star metrics (MER, CAC Payback, LTV). - Supervise the creation of advanced tracking infrastructures and attribution models to ensure 100% transparency in performance. - Anticipate market trends and inefficiencies, pivoting the POD’s strategy to capitalize on new opportunities before the competition. Client Partnership & Executive Management - Serve as the primary strategic consultant and "Growth Partner" for client Founders and C-level executives. - Lead high-stakes reporting sessions, building deep trust through strategic transparency and a relentless focus on business outcomes. - Act as the ultimate bridge between the client’s vision and the POD’s technical execution. Innovation & Experimentation Culture - Champion a rigorous "test-and-learn" framework across the POD, prioritizing high-impact experiments that can be scaled across the portfolio. - Foster a culture of continuous innovation, staying at the forefront of AI, automation, and emerging growth tactics. Who You Are Business-Oriented Strategist: You think like a Founder. You understand that growth happens at the intersection of product, data, and marketing. Senior Leader & Mentor: You have a proven track record of managing high-performing teams and helping specialists level up their strategic thinking. Master Communicator: You excel at managing high-level stakeholders, turning complex technical challenges into clear, confident business narratives. Technical Veteran: You come from a heavy Performance background. You’ve "been in the trenches" and can spot a tracking error or a weak creative hook from a mile away, but you now choose to lead the vision. Commercially Minded: You understand the realities of a P&L, the difference between cost and value, and how to think about the growth of revenue for both your clients, and your pod. Why So Shall We? - Great salary. - Work with great humans in a supportive, growth-oriented team that delivers real results. - Your personal development will be done directly with the CEO. - Amazing office space in Palermo Hollywood. - Opportunities for career development and professional growth. - Unlimited PTO.