Growth Go-to-Market Engineer

Job description

Growth GTM sits at the intersection of marketing strategy, revenue generation, data, and automation, turning market intelligence and buyer insight into repeatable growth opportunities for Chainalysis. Chainalysis is seeking a Growth GTM Engineer to build and scale the workflows, systems, and outbound strategies that help our Sales teams engage the right customers at the right time. This is not a traditional demand generation or marketing operations role. Growth GTM Engineers are hands on builders who own the full lifecycle of a growth play, from identifying an opportunity and developing a hypothesis through workflow creation, experimentation, and measurable commercial impact. The role combines growth marketing, account based strategy, data enrichment, AI, and sales enablement. You will work directly with Sales to identify promising markets, uncover buying signals, map buying committees, and turn these insights into targeted outbound plays. Using Clay, AI, and connected data workflows, you will give sellers the context and tools they need to engage prospects more effectively. Success requires strong marketing judgement, technical curiosity, hands on workflow building experience, and the ability to connect automation to real commercial outcomes. **In this role, you’ll:** • Identify promising market segments, buying situations, and account level triggers in partnership with Sales. • Develop targeted outbound plays, defining the audience, buyer problem, messaging, offer, seller action, and success criteria. • Build, own, and optimise Clay tables and research workflows, connecting enrichment, signal detection, account research, and contact discovery. • Use AI to interpret market signals, classify accounts, and generate relevant research and messaging inputs. • Map key accounts and buying committees, providing sellers with clear, evidence based insights and recommended actions. • Work directly with Sales teams to test outbound plays, gather feedback, measure performance, and determine what to scale or refine. • Establish quality controls and source references to ensure research and AI generated outputs are accurate and trustworthy. • Turn successful experiments into reusable workflows, signals, audience logic, and play templates. • Connect outbound strategies with ABM, paid media, and lifecycle marketing initiatives. • Partner with RevOps on CRM integrations, sales tooling, tracking, and workflow governance. **We’re looking for candidates who have:** • Experience building B2B outbound, growth marketing, demand generation, or account based marketing programmes. • Strong marketing judgement across segmentation, buyer problems, positioning, and messaging. • Hands on experience with Clay or similar data enrichment and workflow automation platforms. • Practical experience using AI for research, classification, personalisation, and decision support. • A track record of working directly with Sales teams to turn growth ideas into executed outbound plays. • Experience identifying buying signals, researching accounts, and mapping buying committees. • The ability to distinguish verified evidence from assumptions and evaluate results critically. • A commercially minded approach, connecting growth activity to meetings, opportunities, and pipeline. **Required Skills:** *Growth Marketing and GTM Strategy* • Understanding of B2B go to market strategies, outbound motions, demand generation, and ABM. • Ability to identify high value segments and translate buyer insight into targeted growth plays. • Experience developing messaging and value propositions for specific audiences. *Technical and Automation Skills* • Hands on experience with Clay or comparable enrichment and automation platforms. • Experience connecting data sources, research workflows, and automation tools. • Practical use of AI for research, personalisation, and interpreting information. • Ability to structure data, troubleshoot workflows, and maintain data quality. *Sales Partnership and Execution* • Proven ability to work closely with Sales teams to develop and execute outbound strategies. • Ability to translate account insights into clear seller context and actionable recommendations. • Experience gathering feedback, improving adoption, and measuring commercial impact. **Day to Day Activities** • Identify growth opportunities through market research, buyer signals, and Sales feedback. • Build and maintain Clay tables for account enrichment, contact discovery, research, and prioritisation. • Develop AI powered workflows that generate accurate account insights and seller context. • Create and launch targeted outbound plays with Sales teams. • Analyse performance across engagement, meetings, opportunities, and pipeline. • Refine, scale, or retire workflows based on results and seller feedback. • Develop reusable research components, signals, and play templates. • Work with RevOps on Salesforce integrations, tracking, and governance. • Document workflows and best practices to support adoption across teams and markets. **Personal Attributes** • Builder mentality, enjoys getting hands on with tools, data, workflows, and automation. • Commercially minded, focused on generating meaningful sales conversations, opportunities, and pipeline. • Naturally curious about buyer behaviour, market dynamics, and emerging technologies. • Analytical and evidence driven, with strong attention to research quality and accuracy. • Experimentation focused, comfortable testing ideas and learning from results. • Collaborative and confident working directly with Sales and cross functional teams. • Self starter who takes ownership and thrives in a fast paced environment. • Excited by the potential of AI, automation, and connected data to transform go to market strategies. **Nice to have experience:** • Experience with Salesforce, Marketo, Demandbase, Goldcast, or Qualified. • Familiarity with sales engagement platforms and outbound sequencing tools. • Experience with APIs, webhooks, SQL, or data integrations. • Experience connecting outbound, ABM, paid media, and lifecycle marketing programmes. • Familiarity with data governance and research quality controls. **AI at Chainalysis** AI is not a feature at Chainalysis - it is a new way of working. One that turns instructions into work done, and helps us move faster than the threats we're built to counter, and we expect our employees to take ownership of the output and ensure quality. As the world's most trusted blockchain analytics platform, Chainalysis sits at a rare intersection of proprietary data, regulatory relationships and crypto expertise that makes it uniquely placed to shape and lead the next era of AI-driven intelligence - and we expect everyone here, regardless of role, to be an active part of it. AI fluency is tied directly to how we measure performance and how we plan to win. There is no substitute for your own curiosity. We provide the tools, workflows, and space to experiment - but the expectation is that you develop these capabilities yourself, bring ideas, and collaborate across teams to reinvent the way work gets done. We are not using AI to do less. We are using it to do what was never possible before. **About Chainalysis** Chainalysis is the blockchain data platform, making it easy to connect the movement of digital assets to real-world services. Powered by deep blockchain data and AI, organizations can investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence. Our mission is to build trust in blockchains, blending safety and security with an unwavering commitment to growth and innovation. **You belong here.** At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. We’re ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture. We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more [here](https://go.chainalysis.com/rs/503-FAP-074/images/Interview%20Accommodations%20Request.pdf). We can’t wait to meet you.