Growth Lead

Job description

**Location:** North America or Europe (remote) We’re looking for a Growth Lead to help make Northflank’s story resonate across the developer and engineering community. Northflank empowers developers with a self-service platform to build, deploy, and scale any workload on their preferred cloud infrastructure. We’ve got tens of thousands of developers using our platform, $23M+ in venture backing, and a vision to make production workloads effortless. But here’s the thing: for all the innovation we’re delivering, we’re not telling our story as loudly or effectively as we could. That’s where you come in. ***Your mission:** amplify our impact, craft a magnetic presence in developer ecosystems, and bring us closer to being the most loved name in cloud-native production workloads.* **What you’re stepping into:** - A beloved product with a rapidly growing user base of tens of thousands of developers and engineers. - Developer-first DNA: our audience doesn’t do hype—they care about results and authentic engagement. - A team that ships fast, embraces creativity, and has big ambitions. - Marketing tools, analytics, and channels that are ready for experimentation and scaling. **Hypotheses we’ll hand you:** - Our audiences live where developers gather: Reddit, Stack Overflow, and HackerNews. Building a presence there isn’t just an opportunity—it’s a necessity. - SEO is a low-hanging fruit. We want to dominate developer-related search terms, not just rank for them. - Authentic, data-driven stories (like customer case studies) are our secret weapon for trust and authority. - Our paid campaigns should enhance our organic reach—not replace it. - Product announcements are a chance to shine. With every new feature, there’s a story to tell and a community to inspire. - Social media, for us, means LinkedIn first and then exploring untapped platforms where developers hang out. - Experimentation drives growth. Not every channel or idea will work, but we’re willing to bet big on what does. **Who we’re looking for:** - Minimum 3 years of experience in a growth/marketing role, especially if at a similar-stage B2B startup (series A/B). - You have a track record of identifying and executing strategies to drive leads from marketing initiatives, turning top-of-funnel interest into actionable conversions. - Exceptional technical writing skills. - You join developer forums and community discussions not to sell but to engage, learn, and add value. - You can transform a customer’s success story into compelling content that feels authentic, engaging, and genuinely valuable to our audience. - You bring a pipeline of wild ideas to test monthly. - You obsess over metrics—SEO rankings, paid ad performance, website traffic, conversion rates. - You’re comfortable with the cloud-native/Kubernetes ecosystem—or eager to learn fast. **What you’ll do:** - **Own and drive our marketing North Star metric:** you’ll be responsible for increasing the number of people trying Northflank—whether through our PLG motion or by booking a demo with sales. This could mean creating ways to convert blog visitors into users, optimizing website conversion funnels, or designing campaigns that drive action at every touchpoint. - **SEO Strategy:** Own it. From keyword research, backlinking campaigns, and technical SEO, you’ll make sure we’re discoverable by the right people at the right time. - **Paid media:** Manage paid campaigns on platforms like Google Search Ads and LinkedIn, with the goal of driving qualified leads. - **Community engagement:** Build a meaningful presence on Reddit, HN, StackOverflow, and other developer hubs. Basically, if there’s a thread on the Internet about the best developer platforms, Northflank should be on the list. - **Product launches/announcements:** Work closely with the product team to craft announcements. We want to be loud and proud about what we’re shipping. - **Content creation:** Collaborate with the content team to ideate, write, and commission blog posts (whether that’s guides, editorial/opinion articles, or case studies). - **Social media:** Lead our LinkedIn strategy and explore other channels where our audience spends time. - **Cross-team collaboration:** Work closely with sales and product to align strategies and share insights. **What you’ll love about this role:** - You’ll be one of the first marketing hires at Northflank, with the freedom to shape the strategy and team (and a clear path to a leadership role). - You’ll collaborate directly with our COO and CEO/co-founder. - This role is an opportunity to join a Series A startup backed by top-tier investors. - We have a remote-first culture with opportunities for in-person collaboration. **What we’re not looking for:** - Someone focused purely on paid campaigns (though they’re a component, they’re not the whole story). - Someone expecting a big marketing team to delegate to—this is a hands-on role where you’ll get to create as much as you strategize. - Someone expecting a fully baked growth playbook—we’re looking for you to carve the path and create a story that resonates with our audience. - A play-it-safe marketer—experimentation and creative risk-taking are part of the job. - A “clock-in, clock-out” mindset—at Northflank, we’re passionate about what we’re building and bring that energy to everything we do. **Compensation & benefits** - **Salary:** $130-160k (or equivalent in your local currency) - **Equity:** Join us as an owner of our journey. - **PTO:** 31 days of paid leave annually. - **Flexibility:** Work remotely from anywhere in North America or Europe. - **Comprehensive Benefits:** We’ve got you covered with healthcare, retirement, and more. **Diversity Statement** At Northflank, we are committed to fostering a culture where every individual feels valued, respected, and supported, regardless of their background or identity. We are dedicated to providing equal treatment and opportunity throughout hiring, selection, and employment regardless of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other legally protected category. Northflank is an equal-opportunity employer.