Growth Lead

Job description

### About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. ### Our Growth Story: - Supporting patients living with obesity across our 5 markets - Received selective NICE endorsement to provide services to the NHS - Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. ## About the role We're hiring a Growth Lead to own acquisition growth end-to-end for one of our categories (e.g. weight loss, hair loss, sexual health, or TRT) within one of our brands. You'll be the owner of new-patient acquisition for your category, accountable for how much new revenue we generate and at what cost. Think of this as running the acquisition engine for a mini-business. You set the strategy, you own the number, and you have a dedicated creative pod plus central buying, CRM and analytics teams executing alongside you. You'll spend against a meaningful budget, run a high tempo of experiments in partnership with our Director of CRO, and be judged on results, not activity. This role suits someone with strong commercial and creative instincts who is highly analytical, takes real ownership, and wants to move fast in a category they can make their own. The scope is deliberately broad, you'll touch creative, channels, landing pages, pricing inputs and measurement, and you'll have the coaching and resources to grow quickly. ## What you'll own - **The category acquisition number.** You own Net New Revenue for your category at a target CAC. You set the plan, forecast spend and new-patient volume, and manage the budget to hit it. - **Growth strategy and channel mix.** You decide where and how we spend to grow the category. Central media buying (paid search and paid social) runs execution against the CAC/ROAS targets you set, you own the strategy and the outcome, they own the delivery. Channel CAC is owned jointly with your buyers. - **Creative direction.** You direct a dedicated creative pod (creative strategist, producer, editor/designer). You brief the concepts, angles and hooks, run a high volume of creative tests, and double down on what scales. Winning creative is your single biggest lever. - **The funnel to purchase.** You own the journey from ad to landing page to order, partnering with the CRO on landing-page-to-order conversion experiments. - **An always-on experiment roadmap.** You run a continuous cycle of hypotheses, tests and readouts across creative, channels, funnel and offer. Beyond executing the standard playbook, you're expected to find several new scalable growth strategies each cycle. - **Measurement partnership.** You work with Marketing Analytics on attribution, incrementality testing and data-driven bidding (ROAS, pLTV) so decisions are grounded in a single, trusted view of performance. - **Acquisition nurture and proposition.** You brief CRM on acquisition journeys, and take the proposition and offers built by the Proposition/Brand team to market, feeding back what resonates. - **Acquisition quality, not just volume.** You partner with Retention so the patients you bring in are the right ones, protecting early retention and cohort quality rather than buying cheap volume that churns. - **The cadence.** You run your category in the weekly growth business review, translating the strategy into weekly actions and longer-term projects with clear owners and outcomes. ## What we're looking for - **~5–7 years in performance / growth marketing**, ideally in D2C, subscription or health-tech, with a track record of scaling acquisition. - **Deep expertise in at least one of Paid Social or Paid Search (SEM)**, and a strong working understanding of the full digital marketing mix and how the channels fit together. - **Commercial ownership.** You've owned acquisition budgets and been accountable for a CAC, ROAS or payback target, not just campaign execution. - **A strong creative instinct.** You can brief, judge and iterate on performance creative (video and static), and you understand what makes an ad work. - **Highly analytical.** You're fluent in CAC, payback, LTV:CAC and cohort analysis, comfortable self-serving data, and you let the numbers drive decisions and action. - **Experimentation rigour.** You design clean tests, read results honestly, and don't declare false wins. - **High agency and ownership.** You're a self-starter who takes the initiative, leads without waiting for permission, and owns the outcome end-to-end. - **A strong collaborator and communicator.** You can direct a creative pod and get the best from central teams (buying, CRM, analytics) that you don't line-manage. - **Ambitious and fast-learning**, comfortable in a high-tempo environment and keen to grow with the business. ## Nice to have - Startup/Scaleup experience; you operated in fast-scaling D2C environments - Experience in a health-tech, regulated or clinical-adjacent category. - Hands-on experience directing creative teams or a creative production process. - Experience launching a new category or market. - Familiarity with landing-page / CRO experimentation and conversion optimisation. ### **Why join Eucalyptus?** Euc is also behind a growing family of digital healthcare clinics ([Pilot,](https://pilot.com.au/) [Kin](http://www.kinfertility.com.au/), [Software](http://skin.software/), [Compound](https://www.compound.co/)) across men’s health and well-being, fertility, skincare, and preventative health. **Here’s what makes joining Euc unique:** - **What’s next** - Our goal for the next three years is to support **1 million patients globally** to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem. - **Build something world-changing** - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding. - **Make real impact** - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets. - **Accelerate your growth** - You will have high ownership, continuous feedback, and dedicated development support. - **Join a motivated team** - You will collaborate with talented peers to solve complex clinical and operational problems at scale. ### What’s ahead in the UK - **Be an owner** – \*\*Your own stake in the business with our employee options program - **Invest in your growth** – Annual development budget plus 3 days of professional development leave - **Work flexibly** – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration - **Support your well-being** – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you - **Take time off** – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year - **Join a connected team** – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events *At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.*