Growth Lead, Pakistan

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. We are seeking a highly data-driven and entrepreneurial Growth Lead to drive user acquisition, engagement, and brand growth for Binance in Pakistan. This is a high-impact regional role requiring deep local market understanding, strong analytical capabilities, and proven leadership in fast-paced internet or fintech environments. **Responsibilities** - Partner with the Regional Marketing Lead to develop and execute comprehensive growth strategies tailored to the Pakistan market, ensuring alignment with global business objectives and regional OKRs - Lead the planning and execution of localized product campaigns, growth experiments, and user lifecycle programs across web and app channels to drive measurable user growth and funnel conversion - Own and optimize full-funnel growth across all channels, including but not limited to: Paid Acquisition: Performance marketing across Meta, Google, TikTok, and other ad networks — budget allocation, audience targeting, creative testing, and ROI optimization - KOL & Influencer Marketing: Identify, onboard, and manage local KOLs, content creators, and brand ambassadors to drive awareness and user acquisition at scale - Offline Marketing: Plan and execute on-the-ground activations, university tours, community events, and brand partnerships to build local presence and trust - O2O (Online-to-Offline): Design and execute online-to-offline growth loops — from digital lead generation to offline conversion — including local merchant partnerships, ground activations, and hyperlocal campaigns - Organic & Community: Manage SEO/ASO, community channels, social media presence, and referral programs to drive cost-efficient, sustainable growth - Localize global marketing campaigns and product initiatives to ensure cultural relevance and market fit for Pakistani users - Map out the end-to-end user journey and identify opportunities to improve conversion at every stage — from awareness to activation, retention, and advocacy - Leverage data analytics and user feedback to continuously monitor campaign performance, iterate on strategies, and improve ROI and user experience - Constantly explore and experiment with new channels, creatives, and growth tactics to unlock incremental acquisition and engagement - Help shape and elevate the Binance brand presence in Pakistan in creative, compliant, and impactful ways - Build, lead, and mentor a high-performing local growth team, fostering a culture of experimentation, accountability, and data-driven decision-making **Requirements:** - 7+ years of relevant growth, marketing, or user acquisition experience, preferably in a leading internet/tech company or fast-paced fintech environment - Deep understanding of the Pakistan market — its digital landscape, user behavior, regulatory environment, and growth channels - Proven expertise in omnichannel growth, with hands-on experience across paid ads, KOL/influencer marketing, offline activations, and O2O growth strategies - Strong knowledge of the fintech industry; experience in the crypto/blockchain industry is preferred - Proven track record of driving user growth and managing performance marketing budgets at scale - Highly data-driven with strong analytical skills; comfortable working with dashboards, funnel analysis, attribution models, and growth experimentation frameworks - Familiar with OKR-driven work culture — able to translate high-level objectives into actionable plans and measurable outcomes - Experience in building and managing a team, with a hands-on leadership style - Execution-oriented mindset with the humility, drive, and scrappiness to get things done in a resource-constrained environment - Strong coordination, stakeholder management, and strategic thinking skills - Fluent in English; proficiency in Urdu is a strong advantage **Why Binance** - Shape the future of finance - Collaborate with world-class talent in a user-centric global organization with a flat structure - Tackle challenging projects in a fast-paced and innovative enviornment with autonomy - Thrive in a results-driven workplace with opportunities for career growth and continuous learning - Competitive salary and company benefits - Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you acknowledge that you have read our [Candidate Privacy Notice](https://www.binance.com/en/candidate/privacy/notice). We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.