Growth & Lifecycle Marketing Manager

Company Overview:

Blink Health is a healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock.

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

Why This Role

This is a rare opportunity to own meaningful marketing scope on a global team, not execute against someone else's playbook. You will report directly to the VP of Customer Growth and work as a core member of a small, nimble team of marketers, engineers, and product managers who move fast and have real influence over how millions of patients access their medications. You will have a front-row seat to modern AI-enabled marketing at scale, with the ability to experiment, ship, and see impact quickly. This role sits within a globally distributed team, which means you will collaborate closely with US-based counterparts and leadership, including regular evening availability to align across time zones.

About the Role

Blink is seeking a strategic, hands-on Online Marketing Manager Growth & Lifecycle Marketing Manager to lead omnichannel lifecycle and performance marketing programs that improve patient outcomes and accelerate business growth. This role will own strategy, execution, and optimization across email, SMS, push, in-app, voice, paid search, paid social, display, and emerging digital channels. The ideal candidate blends strong marketing fundamentals with analytical rigor and practical use of AI to improve personalization, segmentation, creative velocity, and operational efficiency. You will work cross-functionally with sales, client development, product, analytics, data science, engineering, and compliance to deliver measurable impact while maintaining a high bar for patient experience, privacy, and brand integrity. This is a globally distributed team. You will work closely with US-based leadership and peers and should be comfortable with regular evening availability to support real-time collaboration across time zones.

Responsibilities

• Develop and lead an integrated online marketing and lifecycle strategy that supports patient outcomes while driving acquisition, activation, retention, adherence, and re-engagement goals.
• Own CRM and lifecycle programs across email, SMS, push, in-app messaging, and voice, including journey design, trigger strategy, audience selection, content planning, and performance optimization.
• Apply AI-enabled approaches to audience segmentation, personalization, send-time optimization, churn-risk identification, propensity modeling, and next-best-action recommendations.
• Partner with data science and analytics to operationalize predictive models and evaluate whether AI-driven interventions improve engagement, conversion, refill behavior, retention, lifetime value, and ROI.
• Design and execute a rigorous experimentation roadmap across lifecycle and paid channels, including A/B, holdout, and multivariate tests; measure incrementality and causal impact wherever possible.
• Lead paid digital marketing efforts across SEM, PLA or shopping, paid social, display, retargeting, and partner channels, optimizing toward CAC, ROAS, conversion rate, and long-term value.
• Own marketing measurement frameworks, attribution methodologies, and executive reporting; translate campaign and channel performance into actionable recommendations for leadership.
• Improve campaign development workflows through AI-assisted copy ideation, creative testing, QA support, and audience operations, with human review and clear brand and compliance guardrails.
• Collaborate with product and engineering to improve martech infrastructure, conversion tracking, event instrumentation, data quality, and campaign orchestration across the patient journey.
• Build and maintain scalable segmentation logic and first-party data strategies within CRM, CDP, and analytics environments to increase relevance and efficiency across channels.
• Ensure responsible use of AI and patient data in partnership with legal and compliance teams, with attention to privacy, consent, bias mitigation, explainability, and healthcare marketing requirements. Partner with legal and compliance teams to ensure AI tools and patient data are used responsibly, with attention to privacy, consent, and bias mitigation. You will have guardrails and support, not sole ownership of this domain.
• Stay current on digital marketing trends, platform changes, privacy shifts, healthcare engagement best practices, and emerging AI capabilities; translate relevant developments into pragmatic pilots and scaled programs.
• Mentor junior team members and agency partners, and help raise the team standard for testing discipline, measurement rigor, and modern marketing operations.

Qualifications

• 5+ years of experience in online, lifecycle, CRM, growth, or performance marketing, with meaningful ownership of patient or customer engagement programs.
• Bachelor's degree in marketing, statistics, business, communications, or a related field, or equivalent practical experience.
• Demonstrated experience working with or within US-based companies, including comfort navigating US business culture, cross-timezone collaboration, and US consumer marketing standards.
• Demonstrated success managing omnichannel campaigns across owned and paid channels, with accountability for measurable business outcomes.
• Hands-on experience applying AI, automation, predictive analytics, or generative AI tools to marketing workflows, audience strategy, experimentation, or content operations.
• Strong AI aptitude, including curiosity, sound judgment, and practical experience using AI tools to accelerate research, content development, campaign optimization, analysis, and day-to-day marketing workflows.
• Strong analytical and technical skills, including expertise in SQL and experience with BI and visualization tools such as Tableau, Looker, or similar platforms.
• Experience with CRM and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar tools.
• Experience with digital advertising platforms such as Google Ads, Meta, paid social, display, and retargeting platforms.
• Deep understanding of segmentation, funnel analysis, attribution, incrementality measurement, and test design.
• Excellent project management and cross-functional collaboration skills, with the ability to manage multiple priorities in a fast-moving environment.
• Strong written and verbal communication skills, with the ability to present clearly to technical and non-technical stakeholders.
• Self-starter with a strong work ethic and a track record of delivering results while working with distributed or remote teams.
• Comfortable with regular evening availability to collaborate with US-based team members and leadership in real time.

Preferred Qualifications

• Experience in healthcare technology, digital health, pharmacy, or another regulated consumer industry.
• Experience partnering with data science, product, and engineering teams to bring new measurement, modeling, or personalization capabilities into production.
• Familiarity with CDPs, data warehousing, reverse ETL, or modern marketing data stacks.
• Experience evaluating AI vendors, prompts, copilots, or marketing automation tools for quality, risk, and business impact.
• MBA or other advanced degree is a plus. MBA strongly preferred.

If you are a strategic marketer with strong analytical instincts and a practical approach to AI-enabled growth, we encourage you to apply. If you are a curious, fast-moving marketer who thrives in a high-ownership environment, is energized by AI-enabled growth, and wants to do your best work on a global team, we would love to hear from you.