Growth Manager, B2B

Job description

About the role As a Growth Manager, B2B, you serve as both a strategic advisor and a hands-on digital marketing expert, owning the relationship between marketing performance and business outcomes for your clients. Acting in a fractional CMO capacity, you'll guide clients through stages of marketing maturity while directly managing paid media strategy and execution. Your job is to drive scalable growth — whether through demand generation campaigns, account-based marketing initiatives, or better alignment between data and sales enablement. You’ll work cross-functionally with internal teams (CRO, Creative, SEO, and Business Intelligence) to ensure campaigns not only deliver a quality pipeline but are integrated with the client’s broader business goals. What you'll do ❤️ Client Management, Growth, & Strategy Lead all client communications, including weekly/bi-weekly calls and async updates. Act as the primary point of contact for client stakeholders (owners, CMOs), managing issue lists, action items, and post-mortems, b uilding long-term client relationships rooted in trust, expertise, and measurable business impact. Proactively identifying and implementing strategies to increase client MRR, revenue, and profit. This includes analyzing performance data, identifying opportunities for optimization, and executing effective marketing campaigns. Act as a fractional CMO: understand client businesses deeply, define goals, and design strategies that grow pipeline, revenue, and profit. Serve as the primary strategic point of contact for clients, leading regular performance reviews, reporting, and roadmap conversations. Identify and lead upsell/cross-sell opportunities supported by data and aligned with client business objectives. Initiate and drive contract renewals and extensions, ensuring long-term client partnerships and revenue stability. Collaborating with clients to define clear, measurable, achievable, relevant, and time-bound goals, and ensuring their successful attainment through diligent project management and performance monitoring. Guide clients through the Marketing Maturity Mountain (M3) framework , helping them progress through different stages of growth and implement appropriate marketing strategies at each level. ❤️ Paid Media Management Strong to expert knowledge of Meta or Google Ads Plan, build, and optimize demand generation and account-based paid campaigns across platforms (LinkedIn, Google, Microsoft, YouTube, Meta, etc.). Regularly monitor and analyze paid media performance, providing comprehensive reports to clients, and using data-driven insights to optimize strategies and ensure continuous improvement. Own budget pacing, forecasting, and ROI tracking, ensuring spend aligns with pipeline and revenue targets. Stay up to date with platform trends, certifications, and tools to continually push B2B performance forward. ❤️ Data & Reporting Deliver clear, data-driven reports and strategic performance insights that tie paid media results to business KPIs (CPL, pipeline value, SQL conversion rates, CAC, ARR impact). Identify underperformance, diagnose root causes, and implement actionable plans across departments to get back on track. Confidently troubleshoot lead tracking, attribution modeling (first-touch, multi-touch, account-level), and CRM/marketing automation integrations. ❤️ Cross-Functional Collaboration Represent your clients internally to other teams Collaborate with CRO, Performance Creative, Email, Data Ops, and SEO teams to drive account improvements using Asana for task management Identifying opportunities to expand client relationships by strategically upselling existing services and cross-selling new offerings, aligning these recommendations with client goals and accelerating their progress. ❤️ Thought Leadership Partner with the KlientBoost Marketing team to generate B2B focused content to share, primarily on LinkedIn developing a personal brand, known for B2B expertise Represent KlientBoost in industry-facing settings, including webinars, Slack communities, and conferences as an eCommerce growth expert Knowledge and Critical Skills/Expertise 2–3 years of hands-on paid media experience in B2B demand generation with measurable results. Strong client-facing skills: able to lead conversations, present strategies, and influence executive stakeholders. Mastery of LinkedIn Ads, Google Ads, and Microsoft Ads; bonus for experience with programmatic, ABM platforms (e.g., 6sense, Demandbase), or intent data tools. Strong business acumen — you understand how marketing drives pipeline, revenue, and customer lifetime value in complex B2B sales cycles. Skilled in campaign strategy, execution, analysis, and storytelling with data. Comfortable managing multiple client relationships and priorities with attention to detail and process. Base understanding of CRO, SEO, and Creative Strategy. Base understanding of marketing automation (HubSpot, Marketo, Pardot) and CRM tracking (Salesforce). Experience 3–5 years of hands-on experience managing B2B paid search & paid social campaigns; agency or high-growth SaaS/enterprise side. Proven management of ≥ $250k/mo in ad spend across ≥ 5 B2B accounts, with measurable impact on qualified pipeline and revenue. Fluency in the B2B marketing tech stack — LinkedIn Ads, Google Ads, GA4, Salesforce/HubSpot/Marketo, and multi-touch attribution setup. Working knowledge of account-based marketing (ABM), creative strategy, demand gen frameworks, and sales/marketing alignment to improve lead quality and conversion. Benefits 🏥 100% Coverage of Benefits (Health, Vision, Dental, Life) on the Base Plan 👨‍👩‍👧‍👦 Options to add on FSA Medical Care, Accident and other Life insurances at an additional cost 💰 401K - up to 5% Discretionary Company Match 🏖 Unlimited PTO 🏡 Work-From-Home / Hybrid Options 🏋🏾‍♀️ Wellness Allowance ($100 reimbursed for a wellness benefit: gym membership, chiropractor, therapy, pickleball court rental etc.) 🌮 Lunch Covered on Fridays 📚 Conference/Education Allowance - Up to $1,000 a year Here's what we promise you: 🙌 We want to build something we're proud of and help you develop in your career. 🙌 We're committed to developing our skills, continuous improvement and G.R.O.W.T .H. : G oal Driven - oriented towards achieving goals for clients, KB and yourself R esourceful - effectively solve problems, adapt to challenges, and utilize available resources to contribute to the agency’s success. O ptimistic - Embodying a can-do attitude & forward thinking mindset that fosters productivity, morale & collaboration W orld Class - Consistently delivering high quality results that drives innovation & proactive problem solving T ransparent - Openly sharing information, being accountable and fostering a culture of trust and integrity within the agency H appy & Healthy - Commitment to foster a workplace that promotes holistic wellbeing that drives feeling supported, valued, energized, and productive 🙌 We are adaptable and nimble - working to adapt to an ever changing marketing landscape 🙌 We want you to succeed and grow in your craft - we're here to support you along the way 🙌 We promise that as KlientBoost gets better and grows, you'll see the benefits, too. So if you’ve made it this far then you should definitely apply right now! We can’t wait to talk with you! 🎉 Environmental Conditions Indoors Sitting at a computer desk Physical Demands Sitting, typing, phone and video calls ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. This job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification. About KlientBoost HEY YOU!! Did we just get your attention?! Well shoot, we're gonna do our best to not waste your time. ⚡️ KlientBoost is a Performance Marketing Agency based out of California. We currently have employee in 16 diffeent states as well as Canada and the UK. We currently offer PPC, SEO, CRO, Data Ops and Performance Creative services for our clients. We love Marketing, working hard and doing it all with good people -- interested? Let's tell you about what we need...