Growth Marketer

Job description

Role: Growth Marketer Remote: Full-Time Crogl is at the stage where campaigns need to do real work — generate pipeline, move deals, and build category awareness in a market full of vendors making the same tired claims. You'll own the demand generation function and have the latitude to build it the right way. The title says Growth Marketer, but the job is bigger than any single lane. On any given week you might be launching a campaign, standing up a new nurture sequence, coordinating field event logistics, pulling a pipeline report, or writing copy for a landing page. We're a lean team. Everyone ships. You'll work closely with our CEO, Director of Product Marketing, and BDR team. Your output will be measured in pipeline — and in how well Crogl shows up in the places security practitioners actually pay attention. WHAT YOU'LL DO DRIVE DEMAND GENERATION - Execute the demand generation strategy end-to-end: paid, organic, email, and partner-sourced channels across both Enterprise and Federal segments. - Build and manage integrated campaigns that move prospects from awareness to pipeline with messaging that respects the intelligence of security practitioners. - Develop and maintain nurture programs tied to buyer stage, persona, and product interest not just blast lists. - Collaborate with BDRs to align campaign intent with outbound sequencing, ensuring handoffs are clean and follow-up is relevant. BUILD AND OPTIMIZE THE MARKETING ENGINE - Own the marketing tech stack (HubSpot), CRM integration, and attribution reporting, and keep the data clean. - Build dashboards that track what actually matters: MQLs, SALs, pipeline sourced, pipeline influenced, and cost per opportunity by channel. - Run A/B tests on messaging, offers, and channel mix, and use results to sharpen the strategy, not just report the numbers. - Manage paid media programs (LinkedIn, Google, sponsorships) with a clear eye on efficiency and ROI. BE A UTILITY PLAYER - Write copy when it needs writing — landing pages, email sequences, ad creative, event descriptions. Crogl's voice is direct and practitioner-focused, and you should be able to write in it. - Coordinate with product marketing on content amplification — turning whitepapers, use cases, and reports into campaign fuel. - Support partner co-marketing programs, including campaign coordination with technology alliance partners. - Jump in on whatever the team needs. At this stage, everyone covers gaps. WHAT YOU BRING EXPERIENCE - 5+ years in B2B demand generation or growth marketing, with at least 2 years in cybersecurity, observability, or enterprise software. - Proven track record of building and executing integrated campaigns that generate measurable pipeline — not just MQLs. - Experience managing marketing programs for both commercial enterprise and Federal/SLED segments is a strong plus. - Hands-on experience with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM (Salesforce). CAMPAIGN & CHANNEL FLUENCY - Deep familiarity with LinkedIn campaign management, paid search, and content syndication — including audience segmentation, bidding strategy, and creative testing. - Experience building account-based marketing (ABM) programs for named account lists or target verticals. - Comfort operating across the full funnel — you know the difference between a top-of-funnel awareness play and a late-stage acceleration campaign, and you can build both. MINDSET & CRAFT - You're a self-starter who doesn't wait for someone to hand you a campaign brief. You identify the gap, build the plan, and execute. - You think in experiments. You form a hypothesis, run a test, read the results, and adjust — without needing a quarter to do it. - You write well. Not just functional copy — copy that actually reflects how security practitioners think and talk. - You're comfortable with ambiguity. Crogl is a Series A company. Playbooks are still being written. You write them. METRICS YOU'LL OWN - Marketing-sourced pipeline and pipeline influenced by campaign. - Cost per MQL and cost per opportunity by channel. - Email engagement rates (open, click, reply) across segments. - Event ROI: pipeline generated per event, cost per attendee, post-event conversion rates. - Paid media efficiency: CPL, CTR, conversion rate by audience and creative. WHAT TO EXPECT This role involves roughly 15-20% travel for events, conferences, and occasional team offsites. We're remote-first, which means you're trusted to manage your time and deliverables without hand-holding — and expected to ship without needing daily check-ins. You'll have budget to work with, a product worth marketing, and a team that will be direct with you about what's working and what isn't. We measure in pipeline. WHY CROGL The cybersecurity market is full of demand gen programs that all look the same — same formats, same channels, same generic messaging about AI. Crogl has a real point of view and a product that practitioners actually want to talk about. That gives you something most demand gen roles don't: something worth saying. If you want to build the playbook from scratch at a company that's growing fast and taking the work seriously, this is the seat.