Growth Marketer

Job description

ABOUT THE ROLE We're hiring a Growth Marketer for the Demand Generation team in Amsterdam, reporting to the Director of Demand Generation. This is an integrated campaigns role. Together with the second Growth Marketer, you'll build and run campaigns that work as one motion across owned, paid, and earned media, with messaging that holds from the first touch through to the handoff to Sales. Inbound brings in a large share of DataSnipper's revenue, so the campaigns you run show up in pipeline. We need more than clean execution. Standing out in a crowded category takes ideas, and we want you bringing them. We also want someone who builds from what the buyer cares about, not from what we wish they cared about. You'll have room to test your ideas and run experiments, with your manager and the team behind you. ABOUT DATASNIPPER Audit and finance are still massively manual — and we’re changing that. DataSnipper is a $1B, bootstrapped unicorn with 600,000+ users across 180+ countries, already embedded in the daily workflows of top audit and accounting firms. Now, we’re taking things further with our Excel Agent — bringing AI directly into where the work actually happens. Unlike generic AI tools, we don’t sit on the sidelines. Our AI operates inside Excel, with access to real documents and audit evidence — meaning it doesn’t just generate answers, it does the work, with full traceability. We’re not just applying AI — we’re redefining how audit gets done. If you want to build something category-defining at scale, this is the place. WHERE THE FUNCTION STANDS TODAY The growth marketing team has stepped up. They keep adding value: working closely with the rest of the company, coming up with creative plays that help us stand out, and sharpening messaging until it lands with our customers. They're a big part of how we hold our speed and get the right message out at the right time. In an AI-dense market, that work counts for more. Anyone can generate volume now. What's hard, and what earns attention, is staying close to what our customers care about and bringing campaign ideas sharp enough to cut through. That's the work that sets this team apart, and what you'll be part of. WHAT YOU WILL BE DOING BUILD AND RUN INTEGRATED CAMPAIGNS - Build and run campaigns across owned, paid, and earned media, planned as one connected motion. - Help shape the channel mix, budget split, and calendar for the campaigns you work on, together with the team. - Work across all verticals with the Senior Growth Marketer. - Tailor campaigns to our buyer personas, target industries, and the regions we serve (EMEA, NAM, APAC). - Collaborate with internal resources & stakeholders such as the GTM Engineering team on the messaging and segmentation context they need to make nurturing relevant 1:1. RUN THE PAID CHANNELS FOR PIPELINE & IMPACT - Run paid across Paid Search, paid social (LinkedIn), review sites (G2, Capterra), and display, and hold the pipeline these channels already generate. - Collaborate to find smart ways to add incremental pipeline: sharper targeting, stronger creative, better landing-page conversion, and budget moved to what works. - Build and test ad creative and messaging, using AI tools to produce more without dropping quality. - Manage spend against pipeline targets for your campaigns, and reallocate when the data points somewhere better. BRING IDEAS AND READ THE MARKET - Come up with campaign concepts and creative angles that help us stand out, then test them. - Read where our audience is in their thinking and meet them where they are. - Look outside DataSnipper for what's working, in B2B and in categories that market better than ours, and bring it back to the team. - Flag when our messaging is talking to ourselves instead of to the buyer. MEASURE, EXPERIMENT, ITERATE - Know your numbers: CAC, conversion by stage, pipeline influenced, ROAS by channel. - Run a steady cadence of experiments across the funnel and cut what doesn't work. - Report on what's driving pipeline and what you're changing next. WHAT WE’RE LOOKING FOR - 3–5 years in growth, digital, or demand generation marketing, ideally with a complex B2B product. You've run channels and campaigns yourself and you're comfortable running them day to day. - A commercial, data-led bias. You ask whether a campaign moves pipeline before whether it's clever, and you measure your work in pipeline and revenue, not impressions. You know your numbers and how you got them, and you can work in HubSpot and an analytics stack without waiting for a report. - A creative streak. You come with ideas of your own, and you've made campaigns that stood out and can point to them. - AI fluency you use day to day. You already run LLMs and AI tools in your work: adapting creative, personalizing at scale, speeding up analysis. You can say what works and what breaks. - An outside-in instinct. You begin with the buyer and the market, not with internal assumptions, and you meet people where they are. - A collaborator. You keep one message across Content, Product Marketing, Brand, Sales, GTM Engineering, and external agencies, and you're easy to work with across teams. Tools you'll work with (willingness to ramp matters more than a complete checklist): - CRM and marketing automation: HubSpot - Paid: LinkedIn, Google and Microsoft paid search, G2 and Capterra, display - AI tooling: Claude Enterprise (Projects, Skills, MCP), Clay, and ChatGPT, plus a flexible stack - Creative: Figma, Canva - Website: Framer, Contentstack - Analytics: HubSpot, Looker Studio, Supermetrics, Fibbler, Snowflake WHAT WE OFFER: - Be part of one of the fastest-growing, profitable unicorn scale-ups in the Netherlands with a global impact - Equity (Stock Appreciation Rights) to share the company's success and growth - Pension plan with a 6% contribution on top of your base salary - 28 vacation days per year (full-time) to support your work-life balance - Hybrid work model with at least 3 days onsite in our dynamic Amsterdam office - Daily, freshly prepared lunches by our in-house chef to keep you energized - NS business card for easy commuting to the office - Access to continuous learning and development initiatives to grow your skills - Engage with a vibrant international team spread across five global offices - Company-wide events like DataSnipper GO, where global teams come together - Access to OpenUp, a mental health and wellness platform supporting your wellbeing Recruitment Process - Recruiter Screen (30 minutes, online) - Hiring Manager Interview (30 minutes, online) - Assessment Interview (1 hour, on-site) - Final Interview (30 minutes, online) Ready to Elevate Your Career? Apply now and let’s explore how you can make an impact at DataSnipper! 🚀