Growth Marketer

Job description

Resend is growing fast, and there are now over 3 million developers using it. We're a small marketing team focused on content, social, events, and community. Now, we're looking for our first Growth Marketer to bring visibility to our funnel: measuring what's working, fixing what isn't, and creating experiments. This role is fully remote based in UTC-3 to UTC-8 time zones, with some expected travel for team offsites, conferences, meetups, and more. Read more about how we work, how we hire, and what we value here https://resend.com/handbook. IN THIS ROLE, YOU WILL… - Own the acquisition funnel end-to-end: understand where sign-ups come from, which channels are accelerating or stalling, and why - Amplify externally what we build internally: turn launches into extended reach without just throwing money at the problem - Optimize free-to-paid conversion: find the features that drive upgrades, and build the campaigns (drip, in-product, lifecycle) that surface them at the right moment - Improve our landing pages with real data: get into the weeds of traditional SEO and AI recommendations (AEO/GEO) - Evaluate paid spend: see how sponsorships, ads, and events affect our distribution. Double down on what works, and consider dropping what doesn't YOU WILL BE A GREAT FIT IF YOU... - Understand how developers think and how to market to them - Have owned free-to-paid conversion or lifecycle/activation before - Are genuinely analytical and comfortable with data, fluent in funnels and cohorts - Write clearly and ship fast: a v0 experiment this week beats a perfect plan next month - Think critically about a data point, and go deep into how that's measured YOU WILL BE AN EXCEPTIONAL FIT IF YOU ALSO... - Can set up attribution and experimentation infrastructure yourself, not just brief someone else to - Can run lean and make a small budget go far - Understand that not every investment needs to have a short term effect - Have a technical background to make website changes on our own WHAT IT MEANS TO JOIN THE TEAM: - Autonomy to "just ship it" - AI-native mentality with unlimited token policy - Attention to detail with everything that we do - 100% remote team with flexible working schedules - Modern data stack (Snowflake, PostHog, Baremetrics, Metabase) - Honest and low-ego team - Ownership of problems and solutions - Comp: $140,000 - $180,000 USD, commensurate with experience LEARN MORE ABOUT HOW WE WORK: - How we keep momentum https://resend.com/handbook/marketing/how-we-keep-momentum - How we approach marketing http://resend.com/handbook/marketing/how-we-approach-marketing - How we think about social https://resend.com/handbook/marketing/how-we-approach-social ABOUT RESEND We are building the modern email sending platform for developers. We care deeply about quality, craft, and the developer experience. Our fully remote team of 50 spans 15 countries and counting. We're backed by a16z, Y Combinator, and others. Meet the humans → https://resend.com/humans