Growth Marketer

Job description

Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. Animoca Brands realizes its mission via three integrated business pillars: operating **Web3 businesses** to advance blockchain adoption with native projects such as [Moca Network](https://animocabrands.us12.list-manage.com/track/click?u=f06dd050eea32033a9b91a52d&id=a599ebd6b4&e=6ca425d0d7), [Anichess](https://animocabrands.us12.list-manage.com/track/click?u=f06dd050eea32033a9b91a52d&id=17c9134b19&e=6ca425d0d7), [The Sandbox](https://animocabrands.us12.list-manage.com/track/click?u=f06dd050eea32033a9b91a52d&id=8ad23b049c&e=6ca425d0d7), [Open Campus](https://animocabrands.us12.list-manage.com/track/click?u=f06dd050eea32033a9b91a52d&id=a8c65e07fe&e=6ca425d0d7), NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing **digital asset advisory services** including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and **investment management**, with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others. **About Minds** **by Animoca Brands** Minds by Animoca Brands is a persistent AI agent. You engage with it on Telegram, email, or through a Progressive Web App, with no hardware, no setup, and no technical knowledge needed. It remembers your context, picks the right tools for each job, and can be shared across people, teams, and organizations, drawing on a large ecosystem of skills, apps, and tools. Unlike the tools you use today, it never resets, so the more you use it, the more it becomes yours. The platform features a rapidly expanding ecosystem that includes over 3,300 skills, 200+ apps, and 200+ tools. Through a dedicated Investment Programme, we partner with AI start-ups building directly on Minds, so our vision for the agentic web has the scalable infrastructure and network depth it needs to succeed. This is a high-growth, fast-paced environment where the work matters and moves quickly. We want a strong operator with sharp instincts, excellent project management skills, and the maturity to own outcomes. ### What you will be doing: **Own the launch funnel** - **Drive acquisition:** take responsibility for growth and acquisition across key target markets. Adjust your marketing strategy to the unique characteristics of each channel. - **Full-funnel optimisation:** work the full funnel from first touch to a launched Mind, continuously iterating to reduce top-of-funnel drop-off and lift conversion at every stage. - **Read the signal:** watch post-launch drop-off and day-two return, and feed them back into targeting and onboarding, working with data and product where the fix sits - **User insights:** use user insights to pinpoint friction points, extract key messaging hooks, and feed them back into your channel strategy. **Constant experimentation** - **Test cadence:** Run a steady cadence of rigorous tests across landing pages, onboarding flows, messaging, and CTAs, always prioritizing the user outcome over the mechanics. - **Documented wins:** Establish a repeatable testing framework that delivers clearly documented wins and optimization baselines. **Paid media and acquisition** - **CAC discipline:** Own paid channel decisions and execute media buying against strict CAC targets. You will manage paid spend efficiently toward acquisition rather than long-term lifetime value. - **Organic levers:** Look beyond paid media to develop vibrant community and referral channels as sustainable levers for growth. **Data and attribution** - **Data integrity:** Work closely with the data team to clean up tracking infrastructure, fix attribution models, and base execution on reliable metrics. - **Funnel instrumentation:** Stand up a fully instrumented funnel with a clear, measured baseline that you can confidently defend. ### How this fits with the team: - **Reporting line:** An individual contributor role reporting to the Marketing Director, the role oversees the consumer funnel that gets visitors to launch their first Mind, and the experiments that move that number. - **Campaign Manager:** Partner closely with the Campaign Manager, who executes the multi-channel campaigns that feed your funnel and briefs paid opportunities to you. They own the campaigns driving the traffic; you own what happens after the click and manage the paid media buying. - **Product & GTM Teams:** Work alongside product marketing on positioning and collaborate with the product team on roadmap iterations and feedback loops. You directly optimize the journey and influence product positioning. - **Cross-Functional Collaboration:** Work across marketing and the wider team to bring the best growth tactics to every initiative while keeping user-centric thinking at the core. ### Who we are looking for: - **Data-driven operator:** You decide based on numbers and have proven experience owning, instrumenting, and testing a consumer funnel. - **Proven growth track record:** 5 to 6 years of experience in growth marketing with a proven track record of successfully entering and scaling consumer products in new markets. Strong B2C experience in a high-growth environment is preferred. - Target regions include Southeast Asia, East Asia like Hong Kong/Japan/Korea, or Western Europe). - **Performance marketing foundation:** Highly proficient in paid media and performance channels with a history of scaling products under low CAC constraints. You balance this performance discipline with a broad understanding of lifecycle marketing and full-funnel experimentation. - **Clear communicator:** You can surface resource needs, operational efficiencies, and bottlenecks clearly to stakeholders across the business so key decisions are made early. - **Tool savvy:** Fluent in lifecycle and CRM tools, and highly comfortable with event/UTM design, Posthog, and advanced product analytics platforms. - **Builder mindset:** You sit at the intersection of product, data, and creative execution, thriving in fast-paced, high-ownership environments. - **Passionate and adaptable:** Excited about AI products and eager to make this one succeed. You are comfortable with an acquisition surface that is shifting and evolving. Web3 literacy is a plus, not a requirement. - **Language skills:** Strong communication skills, with fluency in a relevant regional language such as a Southeast Asian language, Japanese, Korean, or a European language being a strong advantage. ### The goal for month six: - Have an instrumented launch/activation funnel up and running with a clear, measured baseline. - Identify the low-CAC channels that work best for Minds and begin scaling them efficiently. - Establish a repeatable, reliable experiment cadence that consistently delivers documented wins. - Show measurable, aggressive growth in the active Minds user base with attribution data you can fully defend.