Growth Marketer

Job description

## **ABOUT US** OpenObserve is a fast-growing, developer-forward observability platform built for modern, high-scale systems. We help engineering teams ship faster and sleep better by making logs, metrics, and traces radically simpler, faster, and more cost‑efficient. With a cloud-native architecture and smart indexing, OpenObserve delivers real-time insights without the usual complexity or runaway costs—so teams can focus on building, not babysitting infrastructure. We’re backed by leading investors and trusted by innovative companies across SaaS, fintech, e‑commerce, and enterprise. Customers choose OpenObserve to unify observability, slash spend, and accelerate incident response, all while improving developer experience. Our culture is product-obsessed, customer-driven, and high ownership. We move quickly, value clarity, and empower people to take big swings. If you’re energized by building category-defining products and scaling go-to-market at a startup pace, you’ll feel at home here. **ABOUT THE ROLE** You are someone who can run growth without sounding like every other B2B company doing growth. Same loops (experiments, conversion, pipeline), but executed with enough craft and instinct that OpenObserve actually stands out while the numbers move. ### **What Success Looks Like** Twelve months in, two things are true: 1. **OpenObserve stands out.** Our campaigns, landing pages, and content are recognized for craft. People in the community notice us. We don't look or sound like a generic observability vendor. 2. **One or two experiments have produced non-linear growth.** Not a 15% lift on a landing page. A swing that moved signups, pipeline, or community by an order of magnitude, and that we can replicate. ### **What You'll Do (Responsibilities)** - **Run End-to-End Experiments:** Find the hook, write the copy, build the landing page, set up distribution, measure what happened. You own the loop top to bottom. - **Take Real Swings:** Don't optimize button colors. Design experiments that have a shot at non-linear outcomes. Distribution hacks, novel content formats, community plays, launch tactics, partnership stunts. Most won't work. That's the deal. - **Make Us Stand Out:** Bring taste to every asset that goes out. Landing pages, ads, emails, social, video. If it looks and sounds like a generic dev tools company, we've failed. - **Measure Honestly:** Set up clean tracking, UTMs, lead source attribution, conversion events. We know what worked, what didn't, and what to do next. - **Move Fast:** Weekly experiments, not quarterly campaigns. Ship something every week. ### **Who You Are (Qualifications)** You're either: - A **growth marketer with 3 to 6 years** in B2B SaaS or dev tools, ideally PLG, who's ready to own a whole growth motion instead of one slice of it, OR - A **high-potential generalist** at a fast-moving company who's already touched some of this work (content, campaigns, experiments, ops) and wants to own the whole thing Either way: - **Builder & Writer:** You can draft a technical-flavored post in the morning and ship a conversion test in the afternoon. You know enough HTML, SQL, and tooling to be dangerous. - **Taste, Defended:** You have opinions about why most B2B marketing is forgettable, and you can fix it in your own work. - **AI-Native:** You treat AI as a core part of how you work. Creative variations, copy iterations, analysis, research. Without letting your output sound like everyone else's. - **Data-Obsessed:** You report on real KPIs, not vanity metrics. You use data to find friction and act on it. - **Bias for Shipping:** You'd rather launch something flawed this week than perfect in six weeks. You don't wait for permission. - **Curious About Infra:** You don't need to know observability today. You do need to want to learn it deeply. ### **What We Offer** - Competitive cash compensation plus meaningful equity. We'll talk specifics quickly. - Fully remote work - A wide-open category, a product engineers love, and a CRO who actively wants you to take swings. - Full-time, with openness to a paid trial project if that helps either of us decide.