Growth Marketing

Job description

**What Cassi is** Cassi is the AI operating system for residential property management. We're building the infrastructure layer that lets high-touch operators — the people managing 5 to 500 homes with real service standards — run their businesses without armies of coordinators. Think unified back-office intelligence, an AI agent that handles the coordination work, and a field app that keeps technicians in sync. We were pre-empted by multiple VC funds and signed a Series A term sheet in 6 days. We're early and we're moving fast. **Why this role exists** We've gotten to early ARR through direct outreach and founder-led sales. That got us here. It won't get us to the next stage. We need someone who can build the growth engine from scratch — inbound, outbound systems, website, content, distribution — and own it end to end. This is a founding role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially moved how this market thinks about Cassi. That's the bar. **What you'll own** The full funnel. Concretely: - Build and execute Cassi's content strategy — written, social, and eventually video — that educates the market, builds category awareness, and drives inbound demo requests - Own website conversion: messaging clarity, landing pages, CTA architecture, and ongoing iteration based on what's actually working - Build and run outbound sequences and email programs that complement the sales motion and warm up cold audiences - Develop Cassi's LinkedIn and social presence into a genuine distribution channel — not a vanity metric, a pipeline source - Identify and pursue events, partnerships, and communities where our buyers actually spend time - Work toward a product-led motion as self-serve onboarding matures, laying the groundwork now - Own the analytics: know what's working, what isn't, and why **What we're looking for** Someone who has done this before at an early-stage B2B company, ideally vertical SaaS or a category that required market education, not just demand capture. You've built an inbound engine from near-zero. You're comfortable being the only growth person in the room and don't need a team under you to be effective. Other characteristics: - You're analytical without being paralyzed by data. You form hypotheses, run experiments, and kill things that don't work - You understand that in a market Cassi is partly creating, education is the product. You have experience finding or creating new audiences - You've worked with a founder-led sales motion and know how to make marketing and sales feel like one machine **What this isn't** A role where you manage agencies and report on dashboards. There's no existing playbook to execute. If you need a fully built team and a defined channel strategy handed to you, this isn't the right fit.