Growth Marketing

Job description

### **Who We Are** Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), [a $5.8B valuation](https://www.cnbc.com/2025/12/03/verkada-capitalg-valuation-security.html), more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. #### Overview We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. Ideal backgrounds include: Growth Marketing, Demand Generation, Enterprise Marketing, Revenue Marketing: Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies. You could also be the first marketers at small startups or at an equivalent technical role like biz ops/strategy with experience building from 0 to 1. #### **About the Role** At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a **Growth Manager**, you’ll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups. What unites us? A shared drive to make a meaningful impact and solve tough problems. In this role, you’ll lead pipeline generation and acquisition strategy for Verkada’s core product suite. You’ll build and execute account-based marketing (ABM) programs and work closely with sales leadership to shape and scale our go-to-market strategy. This is a highly visible, high-autonomy role that offers the opportunity to directly influence Verkada’s growth in one of our most strategic verticals. We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week (with flexible hours). **What You’ll Do** - **Pipeline Generation & Strategy:** Develop and execute strategies that drive pipeline growth through ABM and scaled outreach. You’ll be asked execute on new out-of-the-box experiments to deliver, target, and run strategies that drive direct revenue impact - **Scalable Infrastructure:** Design and manage a scalable, repeatable framework for automated campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance. - **Audience & Data Strategy:** Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions. - **Campaign Execution & Optimization:** Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics. - **Cross-Department Collaboration:** Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies. - **Performance Monitoring & Insights:** Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement. #### **What You Bring** - 4-8 years of experience in marketing, biz ops, strategic consulting, a startup or equivalent, highly preferred. - Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams. - Proficiency in data analysis, knowledge of SQL and Excel preferred. **US Employee Benefits** Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: - Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans - Nationwide medical, vision and dental coverage - Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options - Expanded mental health support - Paid parental leave policy & fertility benefits - Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time - Professional development stipend - Fertility Stipend - Wellness/fitness benefits - Healthy lunches provided daily - Commuter benefits ### **Additional Information** - You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time. **Annual Pay Range** At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs) Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable). Estimated Annual Pay Range $175,000—$195,000 USD ### **Verkada Is An Equal Opportunity Employer** As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. *Your application will be handled in accordance with our [Candidate Privacy Policy](https://www.verkada.com/privacy/candidate-privacy-policy).*